Internet Marketing Strategies
Internet marketing has become a complex business operation which requires a unique marketing plan and internet expertise. Gone are the days of build-it and they will come; now, companies must post news and advertising snippets in a multitude of locations. No longer can you trust your internet marketing campaign to the computer geek who knows HTML. Advanced marketing, writing and programming skills are needed to build and keep traffic.
The good news is once gained, your web traffic can also generate advertising revenue and your web properties can become revenue generating activities. But, we are jumping a head of ourselves. First we need to develop the plan.
Driving traffic to your business blog
What is Social Marketing and how does it work?
Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle. Online relationships don’t transcend the trust boundaries associated with giving personal referrals. It is not until a personal relationship (online or otherwise) is established that quality word-of-mouth marketing takes place.
Exhibiting on limited budgets
How do you exhibit your business on a limited budget without looking unprofessional?
Does this sound familiar?
About a year ago you, rented space at an upcoming tradeshow, but now economic times have slowed business to a crawl. You can’t backup without losing your booth space rent, so what do you do?
Here are a few ideas for over coming the budget challenge when exhibiting your company.
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Does business take a SNOW day?
The Eastside of Portland is pretty icy today. It is days like today, when the roads are too hazardous to drive on that are perfect for working on your internet marketing plan.
I’ve been up for several hours already, enjoying the beautiful sunrise; even took a brave dip in the hot tub. Now I’m settling in for a great day of internet marketing.
The holiday season in general is a great time to review your internet marketing strategy. Are you getting enough visitors to your company website? Is your SEO company charging an arm and a leg? All the commercials on TV should help remind you of the MOST important aspect of marketing–remaining TOP OF MIND.
Social Networking versus Personality Based Marketing
News of recession panicked spending cuts, massive government bailouts, and job losses have our nations economy in a tail spin. Small business owners are forced to find new inexpensive ways to market their business. Marketing and business consultants at Chamber of Commerce meetings everywhere are touting “Twitter”, “Facebook”, and “Myspace” as saviors. While it is true, millions of people use these social networking sites every day, the long term business value of the social networking medium is unproven and uncertain? It may very well turn out that a online social networking paradox exists and much of the online behavior is already irrational.
Recession! It is official
Just in case you needed a government official to confirm the obvious… Yesterday they announced we are (and have been) in a recession. Every small business owner in America could have told you business was down, but the officials never seem to interview small business people during times is national crisis: why do you suppose that is? Joe the Plumber got interviewed, why can’t we get noticed?
Marketing budgets in small businesses are small. We don’t buy TV air time, most don’t advertise on the radio or even buy massive trade show displays. No we attend local chamber events, eMail all our friends and relatives, and pass out business cards. There is also FaceBook, MySpace and all the social networking site, but which one should you use? None of them talk to one another and most of the results is a flurry of SPAM.
