Mixing Internet Marketing Channels
Build It and They Will Come!
Phooey! You must build it, write about it, eMail links, create hundreds of bookmarks, twit it, and hound your entire Facebook friends list and that’s just for starters. Today’s internet has you pitting your company message against hundreds of thousands, if not millions, of competitors. Gone are the days of building your website and waiting for the traffic; getting noticed requires effort. Continue reading
Building Your Small Business Internet Marketing Plan Part 3
Write it and they will come is not a good business blogging strategy. A better approach would be:
- Write it
- Bookmark it
- Comment on it
- Link to it
- Ask friends to read it
- EMail others about it
Your blog site tells the major search engines every time you publish a new article. If you’ve kept your article to a single topic, written good support information for your title, and avoided the direct sales pitch, then the search engines will reward you with a high natural search result. In some cases that might be enough, but why take a chance? Let’s tell a few hundred thousand people about the article…
Social networking is the online equivalent of attending the local Chamber of Commerce. If you have attended a chamber meeting then you have witnessed social networking first hand: The mic is passed around the room for everyone to make their elevator speech and then it happens… Someone says, “I’d like to give kudos to…”
Building Your Small Business Internet Marketing Plan Part 2
Picking Your Blog Topic
The natural tendency for a savvy business owner is to write about a business service or product. We suggest you do not take this route. Boring writing is, well, boring. Who is going to click and read a dull sales pitch? While your product and/or service is VERY exciting to you, to the casual reader surfing the internet it is less intriguing than watching spiders climb the water spout.
The crux of Personality Based Marketing is writing about you and your life. People surfing the net for entertainment will stumble across your posting, read it, and want to learn more about what you do. The transition from your blog site to your web site (where the features and benefits presentation takes over) is the art behind blogging. Continue reading
Building Your Small Business Internet Marketing Plan Part 1
Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU.
We turned to blogs four year ago as a means to reach into new markets and gain better search engine visibility. Today you can hardly turn on the news without hearing something about some blogger somewhere in the world. Truth is, blogging has grabbed the hearts and minds of business people throughout the world. FREE blog hosting sites popped up almost over night and now have built-in power that rivals most custom written high-end websites. Built as content management systems, blogging software (like WordPress) makes the process of organizing and delivering search-engine-friendly information VERY easy. Continue reading
Five Tips for Writing Effective Headlines
You’ve refined your keywords, optimized your page, and written great text that pull in tons of traffic, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.
Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn’t for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline. Recent research suggests that users decide to stay or leave your site in 7 to 12 seconds — in that short amount of time, headlines are the one piece of copy that users will actually read.
Here are five tips for writing headlines that will draw in user attention. Continue reading
Social Networking Instructions – Getting Start with Yahoo Answers
Here are two Power Point Presentations on Social Marketing
To view the presentations, you need a Google account. Google accounts are free. For more information about Google Accounts, please click here.
