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Tips & Tricks
Talk is Cheap…ROI is Not!
It is on everyone’s lips. It is included in everyone’s seminar and educational track; it is in every RFP; it is asked for by management, board members and by shareholders. It’s ROI.
If Return On Investment is the hottest topic since the Internet, why does a survey recently conducted by Showtime Enterprises, Inc. of marketing leaders [...]
No One Should be Allowed to Exhibit at an Event Until They’ve Read This Article
Before you begin to think about exhibiting at an event, there is something you have to establish – Know Your Objective. Sounds a little bit elementary, doesn’t it…maybe too simple. But you’d be surprised. Most people say, “I know what the objective of my exhibiting at an event is – to make money. To make [...]
...read moreHidden Fees Revealed
How to make sure your shipping company doesn’t take you for a ride.
The idea of guaranteed shipping is an industry myth. Regardless of how diligent a carrier is, freight gets lost, mislaid, damaged, and stolen. Shipment tracking has improved with GPS technology, but not to the point where it’s 100 percent reliable.
The best you [...]
Five Exhibit Logistics Tips to Save Time, Money & Fingernails
You can fly to the show early, stay up late and bite your nails. Or you can save your nerves, your nails (and some money) by following these tips for bringing your exhibit in on time and within budget.
1. Ship early, but don’t ship to the warehouse
With most shows, it costs significantly less in [...]
Creating Effective Demos: Six Points to Consider
When putting together an exhibit demonstration, your goal is to deliver the best message in a concise, effective fashion. Here are some questions that will help you hone your demonstration message.
1. What do you want to say about the product?
Keep it to two or three key message points. Know who your target market [...]
Choosing a Show and Selecting Booth Space
So, you want to exhibit at a show? How do you decide which one? Well, start with your customers. They will tell you which shows they like to attend. Trade publications publish industry calendars that list every show of importance and the factors to consider, such as number of attendees, dates, locations, etc. Your vendors [...]
...read moreBuild a Successful Team
Trade show success often hinges on an effective booth team. You can’t just throw a bunch of people together and expect them to prosper. You need to prepare them to work together. Focus on these qualities and characteristics to build a strong exhibiting team.
Common Purpose
The effective team is united and motivated by a clear and [...]
Booth Staffers Attitude and Etiquette
We often avoid the Attitude and Etiquette portion of our pre-show meetings. (Or sometimes that is the only thing we talk about – “don’t drink, don’t smoke and don’t eat your lunch”) This segment is vital to your exhibiting success since the outcome is very visible, but it must be presented in the positive if [...]
...read moreBeating The Deadlines: Step-By-Step Guide To Tradeshow Planning
Perfect timing is critical for trade show planning. Here’s an exhibiting task schedule to help you stay ahead of the deadlines.
The following outline provides you with a basic list of details you need to track when planning for a show. (Feel free to add your own items.) Keep in mind that the suggested time frame [...]
Become A Graphics Expert
Trade show booths are important. But without dazzling graphics and a memorable message, your booth will not perform to its potential.
Trade-show displays are more sophisticated than they were 10, or even five, years ago. With trade shows and convention halls growing in size, exhibitors are using more “tricks of the trade” to lure attendees to [...]
Banner Stand Survival
All banner stands are not created equal. Let First Trade Show/Top Quality Digital show you how to find the perfect banner stand for your message.
There is an endless number of banner stands available today. New models and options are constantly being added to the banner stand line up. This article will help you decipher [...]
...read moreSix Money Saving Tips
Looking for ways to trim costs on your next exhibit? Here are six money-saving tips to consider:
1. Buy a modular exhibit. The design costs are not necessarily lower, but the costs for shipping and installing/dismantling these exhibits are considerably less. One company reported saving $10,000 to $20,000 per show in installation fees.
2. Consider renting carefully. [...]
Daily Tradeshow Tips: Exhibiting on a Small Budget – Tip #4
Make over your current displays instead of buying new ones. Creating a new exhibit by giving your existing trade show booth displays a fresh face costs a fraction of the price of purchasing all new booth components. Consider each element of your booth separately, and brainstorm ways to update it without completely replacing it.
...read moreDaily Tradeshow Tips: Exhibiting on a Small Budget – Tip #3
Share a trade show booth and expenses with a related but non-competing business in your niche. This cost-cutting solution works especially well for one-person businesses. Besides saving money, additional benefits to a booth-sharing arrangement include access to each other’s customers in the same market niche, and the convenience of having a knowledgeable person manning the booth when you need to take a break.
...read moreUsing Social Media with Trade Show Exhibiting
Twitter is the perfect communication tool for trade show exhibiting because:
Messages are short.
Communication can happen on your cell phone
The above statement is obvious, but the first, and best question is; HOW do you use Twitter in conjunction with your trade show exhibit?
In a recent article published by Tom Humbarger, “Best Practices for Corporate Twittering” on [...]
