Pop-up Displays

Full printed pop-up wall murals are a cost effective way to brand your company, promote a product or introduce a service.

Booths don't sell, people do

Your tradeshow exhibit is a supporting cast member. In seven to twelve seconds the prospect standing (or walking) in front of you exhibit has made up their mind. Stop and talk or look away and walk! KISS (Keep It Simple Silly) is the best trade show marketing advice.

Does your current booth (At-A-Glace) tell why your exhibiting at the show? Each and every exhibit attendee is there for a reason, your businesses product or service may be what they are looking for, your booth is a beacon for those needing or wanting your product or service. You only have a limited amount of time in the exhibit hall, the goal isn't just to meet leads, but talk with the RIGHT prospects.

Tradeshow Success Tip

Know why you are exhibiting at any particular show and make sure you communicate this with ALL of your booth staff.

Keeping your staff on the same sheet of music is a perfect analogy. Not only should your staff know why you are exhibiting but you all should have the same lead off questions to qualify visitors. We like to say the goal is to get to the no. If a lead is going to say no anyway, better to learn it NOW and move on to the next opportunity than to waste time.

Image is Everything

Good or bad, your exhibit tells a story in a blink of an eye. Worn out displays commicates your business doesn't care. Perception is reality, if a lead perceives your space as cluttered, unorganized or old; then the lead will conclude your business is cluttered, unorganized and old. The old adage First impressions are lasting impressions is critical. Make the right first impression because you don't get a second chance.

New Beginnings

The tradeshow is not the end of the sale, but the beginning of a relationship. Even if you are selling products out of your booth, consider every tradeshow as a beginning for a long lasting relationship. Build relationships and when possible setup follow-up appointments. The trade show format is perfect for meeting new prospects but horrible venues for learning all about your future client's business--save those conversations for a later date.

Fabric Wall Murals

If a tabletop exhibit is too small but a full size custom display is too expensive a light-weight pop-up display may be your solution. Our pop-up displays are built from strong extruded aluminum tubing and come with a life time warranty on the frame.

Pop-up exhibits, while very easy to setup, present a challenge for vertically challenged individuals. Our Dyesublimated Fabric Mural options keep the graphic attached to the frame in transit. When ready to setup, just open the frame and the tension on the fabric graphic will stretch out wrinkle free, giving you a high-impact graphic image in just a couple minutes. Frame sizes are 2x2 (Perfect for tabletop displays), 2x3 (perfect for two sided free standing columns), 3x3 (perfect for 8' both spaces) and 3x4 (you full size 10' booth solution). When building graphics for your fabric mural or pop-up display, build a single file with the full image and our graphic design department will prepare the production files. Best formats to use for graphics are Adobe Illustrator EPS or PhotoShop. For more information on graphic standards checkout our Frequently Asked Questions page or call one of the experts at Zenith Exhibits. (503) 709-1454.