http://zenithexhibits.com Small Business Tradeshow & Marketing Solutions Fri, 20 Jan 2012 13:29:48 +0000 http://backend.userland.com/rss092 en Listen to internet radio with DefendMyLife on Blog Talk Radio]]>http://zenithexhibits.com/internet-marketing/search-engine-optimization/gary-russell-interviews-ed-bejarana-on-the-topic-of-search-engine-optimization/ Last December I published an article that suggested Yahoo would be out of the picture as a viable search engine by 2012.  In a Business Insiders article published today my prediction was confirmed.  “And now Yahoo Has Put Itself Up For Sale.” What does the search engine market look like without Yahoo? Not much will [...]]]>http://zenithexhibits.com/news/yahoo-is-for-sale/ Try to imagine nature with just a single color flower.  Besides being boring, if all flowers looked the same, it would be impossible to tell one from the other.  Turning this idea around, if your competitions are all competing for similarity, you should seek to differentiate your business and stand out from the crowd. In [...]]]>http://zenithexhibits.com/internet-marketing/search-engine-visibility/todays-business-brand-is-your-personality/ Notice I did not say TRICK to building your social network size…  I don’t believe in tricks, not when it comes to building networks of people.  The short and skinny of building a large social network is to get involved with new people, be interesting and non obtrusive. Success in social networking can happen two [...]]]>http://zenithexhibits.com/tips-tricks/tips-for-increasing-your-google-social-network-size/ Anyone who was in business twenty years ago heard a similar mantra, “if you are going to be in business then you MUST advertise in the phone book.” Ten years ago the mantra started shifting towards, “…you gotta have a website.” Today you hear everyone say, “…you have to be on (fill in the blank).” [...]]]>http://zenithexhibits.com/internet-marketing/social-marketing/you-heard-all-your-friends-say-use-social-networking-but-why/ Getting found on Google, Yahoo and Bing in today’s search market is more a product of human-craft than techno-craft.  The more you craft your language for visitor consumption the better.  Trying to use complicated formulas, expensive SEO subscriptions, or elaborate link building tools has lost favor of the small business operator and the search engines [...]]]>http://zenithexhibits.com/tips-tricks/search-engine-optimization-in-plain-english-getting-found/ Take small, consistent steps towards a specific goal. The key to successful social network marketing is creating simple, easy to repeat steps that lead towards a specific end. Before diving into social networking, first jot down some obtainable goals on a blank sheet of paper.  As with ALL business marketing campaigns, you can not achieve [...]]]>http://zenithexhibits.com/tips-tricks/how-does-a-busy-small-business-owner-find-the-necessary-time-to-use-social-networking-to-grow-business/ As an internet marketing consultant, I am asked this type of question every time a new social networking system gains popularity.  Ordinarily I advise my clients to wait before jumping in.  In the case of Google + I am suggesting my business friends jump in as soon as possible. What is Google Plus? www.youtube.com/watch?v=xwnJ5Bl4kLI Jamie [...]]]>http://zenithexhibits.com/internet-marketing/what-is-google-plus-and-why-should-i-care/ 1. Understand the X Factor! Xpressions skins are tension fabric. When designing an Xpressions 1×1 skin, draw an imaginary X from corner to corner. Starting at the center you have zero distortion but as you move further toward the corners where the skin attaches to the hub, you will experience greater image distortion. Utilize this [...]]]>http://zenithexhibits.com/tips-tricks/must-know-facts-for-designing-xpressions/ If you currently buy content from a content farm, then your website is going to be punished. If you write your own content and keep focused on providing quality information for your visitors, then Google’s Panda will be a boost for your search engine visibility. If you are already one of my clients, you have [...]]]>http://zenithexhibits.com/business-blogging/how-does-google%e2%80%99s-new-panda-algorithm-affect-my-business-blog-site/