Tabletop Displays

To reach new markets you need to take your tradeshow marketing platform into new (and very different) venues: museum, lobbies, corporate conference rooms, outdoors, hotel meeting rooms, and infomercial sets (just to name a few).

To see where our customers are also exhibiting, see Prospecting Events below. If your company is interested in expanding into new markets, the program experts at Zenith Exhibits can help you develop one of these programs.

Prospecting Events

Sales meetings
Training programs
Conferences
Private corporate events with exhibits
Road shows
Employee recognition programs
Community events
Client appreciation events
Corporate sponsorship programs
Product introduction programs
Press events
Local company events
Chamber of Commerce events
Opening receptions
Concerts

What are your Tradeshow Objectives?

Introduce a new product
Generate qualified sales leads
Gather new prospects for the database and for later cultivation
Enter a new market
Sell, sign contracts, or generate RFPs
Build awareness
Recruit channel partner
Recruit new employees
Recruit strategic employees
Conduct market research, such as competitive intelligence, industry trends, or learning about a new industry
Achieve an ROI
Retain current customers, penetrate current accounts
Influence the press or financial community
Support your industry

Case Study

Handling Problems at the Booth: Murphy Was Here

Jane Lorimer, President of Lorimer Consulting, recalls the time when she was exhibit manager for Coors Brewing Company and her booth crates never arrived at the trade show. So, a few hours before the exhibit hall was to open, she rented some emergency tables and chairs, and went out to a graphics store and created a sign that read, "Our booth didn't make it, but we did, so please come in and talk with us." Lorimer propped the sign up on a mop standing in a bucket and placed it at the front of the 10x30 booth. The show was a success for Coors, thanks to her quick thinking and recognition of the key characteristic of a trade show: it's a place where business conversations are launched. As Lorimer notes, "People do business with people."

-pg 124 Trade Show and Event Marketing by Ruth Stevens

Marketers' Trade Show Objects

CEIR surveyed marketers in the manufacturing sector in 2000, to identify their objectives in trade show marketing. Listed in order of importance, the objectives were ranked by percent of selection by respondent:

Generating sales leads from existing customers
Generating sales leads from new customers
Educating customers about products and services
Showing dealers how to promote effectively
Promoting awareness of company and capabilities
Introducing new products and services
Accumulating competitive information
Gaining publicity and press
Identifying new customers
Conducting business with other exhibitors
Reaching high-quality prospects
Meeting key customers
Enter new markets

Tabletop Displays

For most regional events, lugging around a full size 10x10 trade show booth is not economical; in most cases a tabletop display can be more effective and doesn't cost as much to transport. We have listed a few of our more popular tabletop displays. If you need more information about how our consultants can help develop a trade show program that includes the use of tabletop displays, please eMail us at info@zenithexhibits.com.

Briefcase Tabletop Displays are perfect for the conference room presentation or a lobby exhibit. These displays list for $240 and we do offer quality discounts. Call (503) 709-1454 for more information.
The portfolio style tabletop display is a bit bigger than the briefcase display, but it too can be used for the short portable presentation. List price: $280
For your local Chamber of Commerce event, the Large Folding Panel Tabletop Displays are perfect for highlighting important information. These displays are two sided and very easy to transport/setup. List price: $380.
The standard folding panel tabletop display gives your exhibit more height. This two-sided display is also perfect for mounting in your employee lunch room for office communications. List price: $260
For larger regional tradeshows, the panorama folding tabletop display adds an extra professional touch that draws attention--yet the whole display only weighs 24 lbs. List price: $399
8' tabletop displays are the next step up for the exhibitor looking for the perfect balance between more marketing space and lugging around a full size exhibit. Lights, expanding pop-up frame and Velcro ready fabric make this a great display choice for the bigger events. List price: $875
6' pop-up tabletop displays, likes it's 8' big brother, gives full size exhibit image while delivering inexpensive portability. List price: $699
Take tabletop exhibiting to the next level! The Topper tabletop display is the next generation tabletop exhibit that balances message with portability. This exhibit is perfect for the company who also exhibits in full size booths. Keep your visual impact without having to ship the full size display to the smaller regional events.