Search Results: google analytics

Bounce Rate Explained by Google

Bounce rate About bounce rate A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Bounce rate is single-page sessions divided by all sessions, or the percentage of all…

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Four Tips for encouraging website visitor conversion

This article is about things you can do to encourage people to take your desired call to action.

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Website Development

Small Business Website Development We love building websites!  No matter if we are starting from scratch or updating an existing website to modern standards—creating websites is our passion.  Our process is built on a flat fee based program…you know right up front how much it will cost and if during the development process you are not happy, we guarantee a full refund of your deposit. Internet technology is always changing, being improved and shifting based…

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Business Blogging is just ONE Marketing Strategy

Most Marketing Programs Work This is a myth put forth by some marketing consultants and debunked in the book “Marketing Myths that are Killing Business”, by Clancy & Shulman.  Truth is it is hard to tell if a marketing program is working.  Well, that is until the internet and business blogging. Enter Google Analytics When we blog for business, we keep our topic focused.  That topic gets good initial visibility on the search engines and…

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Social Marketing

Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle. Online relationships don’t transcend the trust boundaries associated with giving personal referrals. It is not until a personal relationship (online or otherwise) is established that quality word-of-mouth marketing takes place. Online social friends…

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Five Tips for Writing Effective Headlines

You’ve refined your keywords, optimized your page, and written great text that pull in tons of traffic, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn’t for them. One of the easiest, low-tech ways to make users stick around and look…

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About Demographics and Interests

Source:  Support.Google.com Analyze users by age, gender, and interest categories. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. In this article: Configure Analytics to display Demographics and interests data Where Analytics gets the data The dimensions Standard reports Custom reports Data taxonomy Data thresholds Targeting on the Google Display Network Next steps Configure Analytics to display…

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Creating a Business Blogging Plan

A business blogging plan is a written strategy guide for your social marketing effort.  Like all business documents, your business blogging plan is a living document!  Expect and plan for frequent changes.  It is reasonable to expect your plan to change at least seasonally (based on business seasons). Goal What do you want to achieve? While you can achieve multiple goals, narrowly defined objectives allow for easier and quick success. More search engine visibility (SEV)…

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How to Stop Traffic!

In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits.

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