Posts

Build A Successful Team

Adapted from “The Performance Factor” by Pat MacMillan Trade show success often hinges on an effective booth team. You can’t just throw a bunch of people together and expect them to prosper. You need to prepare them to work together. Focus on these qualities and characteristics to build a strong exhibiting team. Common purpose. The effective team is united and motivated by a clear and compelling purpose that provides the reason for cooperation. Make sure…

Read More...

Personality Based Marketing

Personality can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, motivations, and behaviors in various situations. Human characteristics act as magnets; one side attracts while the other side repels. Objects can only be influenced once they enter the magnetic field. Personality Based Marketing is the process of expanding your magnetic influence to your consumer base. We all know people with whom we…

Read More...

Internet Marketing

The content under this section pertains to improving your companies market awareness.  Different marketing approaches require content based adaptation.  We focus on mediums and methods for disseminating your message. For home-based and small business, the Internet is quite possibly your most cost effective marketing tool.  as with any marketing tool, it requires times and patience.  There is no quick fix, get rich quick or EASY way to make your message stand out in the crowd….

Read More...

Search Engine Visibility

The content under this section pertains to improving your search engine visibility.  Address keyword selection, writing styles, and group identification you can improve your position on long tail searches. The key concept behind all of our online training is planning and organization.  The online training section of this site is always being updated.  We suggest you check back often OR call us if you have any questions. BusinessBlogging.net is a division of Zenith Exhibits, Inc….

Read More...

When the Big Boss Blogs…

Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine Kent at Ragan.com.

Read More...

How to Stop Traffic!

In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits.

Read More...

Trade Show Tips & Trends 2009

This year we have an optimistic outlook, even in hard times. Bringing products to market is an age-old tradition, year in and year out, the business world turns on the making personal connections at trade shows. Social Media The emergence of social media is dramatically changing the business landscape. Not only are we connected via the web, now we are getting to know each other. In 2009 the trade show industry will find new ways…

Read More...

The Big Bad Blog Clock

You’ve been considering starting a B2B blog. But you’re afraid that once you start it up, you won’t be able to maintain it. How much do you really have to say in a given week, to keep your copy fresh, and meet the needs of the Big Bad Blog Clock?

Read More...

Mixing Internet Marketing Channels

Building your website and waiting for customers does not work. On todays internet you must tell people about it and attract visitors.

Read More...

Building Your Small Business Internet Marketing Plan Part 3

Part 3 of a 3 part presentation on Social Networking and Internet Marketing.

Read More...