Posts

Building Your Small Business Internet Marketing Plan Part 2

The crux of Personality Based Marketing is writing about you and your life. People surfing the net for entertainment will stumble across your posting, read it, and want to learn more about what you do. The transition from your blog site to your web site (where the features and benefits presentation takes over) is the art behind blogging.

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Building Your Small Business Internet Marketing Plan Part 1

Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU.

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Five Tips for Writing Effective Headlines

You’ve refined your keywords, optimized your page, and written great text that pull in tons of traffic, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn’t for them. One of the easiest, low-tech ways to make users stick around and look…

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Social Networking Instructions – Getting Start with Yahoo Answers

Here are two Power Point Presentations on Social Marketing To view the presentations, you need a Google account.  Google accounts are free.  For more information about Google Accounts, please click here. Part one – Social Networking 101 – Generating Web Activity With Yahoo Answers This is a presentation on using Yahoo Answers to attract visitors to your website.  Yahoo Answers is also a good way to find people with knowledge.  Because the system is created…

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Internet Marketing Strategies

Internet marketing has become a complex business operation which requires a unique marketing plan and internet expertise. Gone are the days of build-it and they will come; now, companies must post news and advertising snippets in a multitude of locations. No longer can you trust your internet marketing campaign to the computer geek who knows HTML. Advanced marketing, writing and programming skills are needed to build and keep traffic.

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Driving traffic to your business blog

Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle.

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Exhibiting on limited budgets

How do you exhibit your business on a limited budget without looking unprofessional? Does this sound familiar? About a year ago you, rented space at an upcoming tradeshow, but now economic times have slowed business to a crawl.  You can’t backup without losing your booth space rent, so what do you do? Here are a few ideas for over coming the budget challenge when exhibiting your company. Vinyl Banners Vinyl banners are very inexpensive and can…

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Does business take a SNOW day?

The Eastside of Portland is pretty icy today.  It is days like today, when the roads are too hazardous to drive on that are perfect for working on your internet marketing plan. I’ve been up for several hours already, enjoying the beautiful sunrise; even took a brave dip in the hot tub.  Now I’m settling in for a great day of internet marketing. The holiday season in general is a great time to review your…

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Social Networking versus Personality Based Marketing

News of recession panicked spending cuts, massive government bailouts, and job losses have our nations economy in a tail spin. Small business owners are forced to find new inexpensive ways to market their business. Marketing and business consultants at Chamber of Commerce meetings everywhere are touting “Twitter”, “Facebook”, and “Myspace” as saviors.

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A picture is worth a thousand words…

If a picture is worth a thousand words, then a business story is worth a thousand pictures! In order for our static marketing efforts to take hold, we need to convert inactive consumers into active consumers. Using my transaction stool. Every transaction must have at least three legs:

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