I was teaching a class at the Small Business Development Center today and one of my students approached me during the break to ask about trade show displays. She exhibits as gift type fairs and wanted a display that was easy to transport and use at indoors and outdoor events. While I would love to produce a list of a dozen different options, reality is no such display actually exists. Building a display for both…
Today’s economy is tough, the recession we are entering is likely to be deep and long. Marketing you business now is critical to survival. Get online today, start blogging once or twice a week and take you place high up on the search engines. Don’t lean on the crutch excuse, “Life Happens.”
Putting all the data together, by business blogging, business owners can reach tens of millions of qualified consumers on a daily bases without investing large sums of money. While time is money in most business operations, blogging, when done correctly, doesn’t consume vast amounts of time.
Recessions are the best time to build your client base. To build a client base, you need to get out and market your business. Exhibiting at Chamber events, local business fairs and other regional functions is a low cost way to be seen.
Business blogging is often a narrative of your current business trends. If times are good, then your blog articles will have a positive, “can do” spirit. If times are rough, then you are more likely to write articles with a tone of desperation. Which type of article do you think your reader is more interested in?
Business blogging is about giving something of value to the reader. Discounts on your products or services do not count. The reader has given their time to your thoughts, reward them with something entertaining, enlightening or engaging.
Script your questions. You get paid for the information you gather, not the information you give. Don’t recite the encyclopedia, asked the prospect questions that elicit a response that either advances the sale or disqualifies the prospect.
The most important aspect of business blogging is keeping a positive “can do” spirit. When ever you feel your writing is going negative, take some time for yourself and find that happy spot.
The moral of my fishing experience with Bear is understand why the fish got away and you’ll be better equipped to bring the next one into the boat. I also learned it is good to get away from the office from time to time and see my business from a different perspective.
Retractable banner exhibits are a very affordable way to create a full back wall graphics presentation that works equally as well on the trade show floor as the local chamber of commerce event; all at a fraction of the price of other trade show display options. There are a few considerations you should keep in mind, however, when designing a retractable banner exhibit so as to maximize the functionality as cost effectiveness of your display.