Posts
Budgeting for Your Online Advertising
Not sure how to set a budget for online advertising? This video is from the Google Learning System and gives a good over-view on how to determine your budget. We’ll create an article in the near future that goes into specifics.
Create good visitor centered website content
What does it mean to create good visitor centered website content? This is probably the most misunderstood SEO instruction in my industry. To the sole proprietor good visitor centered content is that content that best describes the product or service they are selling. It is true that your business has a great offering that will solve all the ills of the world your target customers live in, BUT first you have to restructure your marketing language…
Is your website indexed on Google?
Small business owners are stuck in the middle between SEO experts and phone book companies. On one side they are told by the SEO experts that you must spending hundreds, if not thousands of dollars to get listed on Google. On the other side, the phone book companies say they have a special “in” with the search engines and if you pay them hundreds, if not thousands, they will get you listed. What is a…
Small Business SEO Review – Part 1
“Ed, can you do an seo review and tell me how I get my website ranked higher on Google?” A very common question since I have hundreds of friends who own a small business. The question is usually followed with a recommendation for a particular search engine optimization company. They get bombarded with phone calls promising first page listings, unlimited streams of new customers and riches beyond their wildest imagination…being a trusted friend who knows the industry and does…
Tradeshow Exhibiting & Search Engine Optimization are the same tasks
When we exhibit we perform the same tasks as one does to search engine optimize this website. Tradeshow Preparation First step: Pick the right show where our target customer is going to be. We compare demographic data for show attendees to our business marketing strategy. Second step: Fine-tune our message to stop traffic. In a crowded exhibit hall we need a traffic stopping message that attracts qualified leads and encourages them to engage with our…
Plan it and they’ll find your business on the internet
Small Business Website Optimization Planning Your website needs to be a beacon designed to draw people to take action. It is hard to not view your website as a sales force designed to close deals, but without human interaction, your website can never respond and react to customer wants and needs. The goal of your website is to advance the call. A pictures is worth a thousand words, but words are what get you listed on…
Search Engine Visibility is based on the quality of your website content
You have probably given up on the phone book. Pay per click marketing sounds complicated and too expensive. Social networking takes so much time and doesn’t make sense anyway. However, your business depends on finding new customers and building long-term relationships. So what should you do? Internet marketing is not easy, cheap or fast. But, when done correctly, is very effective. In this post I’ll focus on what is most important, your content and its…
Search Engine Immediacy – How to gain traffic fast
Organic search engine optimization takes time. If your service or product additions to your business website needs immediate attention, then your only choice is paid internet marketing. Here are a few options to consider: Banner Advertisement Buying space on another website to place your business ad with a link to your website. Traditional fee arrangements are based on a monthly charge. Some of the more traditional banner ad opportunities are: Chamber of Commerce Business Networking…
Yahoo is for sale
Last December I published an article that suggested Yahoo would be out of the picture as a viable search engine by 2012. In a Business Insiders article published today my prediction was confirmed. “And now Yahoo Has Put Itself Up For Sale.” What does the search engine market look like without Yahoo? Not much will change initially. Unless there is a major technology invention that radically changes the basic search algorithm, the 9% market she…