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Tradeshow Exhibiting & Search Engine Optimization are the same tasks

When we exhibit we perform the same tasks as one does to search engine optimize this website. Tradeshow Preparation First step:  Pick the right show where our target customer is going to be.  We compare demographic data for show attendees to our business marketing strategy. Second step:  Fine-tune our message to stop traffic.  In a…

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Plan it and they’ll find your business on the internet

Small Business Website Optimization Planning Your website needs to be a beacon designed to draw people to take action. It is hard to not view your website as a sales force designed to close deals, but without human interaction, your website can never respond and react to customer wants and needs.  The goal of your…

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Search Engine Visibility is based on the quality of your website content

You have probably given up on the phone book. Pay per click marketing sounds complicated and too expensive. Social networking takes so much time and doesn’t make sense anyway. However, your business depends on finding new customers and building long-term relationships.  So what should you do? Internet marketing is not easy, cheap or fast.  But,…

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Search Engine Immediacy – How to gain traffic fast

Organic search engine optimization takes time.  If your service or product additions to your business website needs immediate attention, then your only choice is paid internet marketing.  Here are a few options to consider: Banner Advertisement Buying space on another website to place your business ad with a link to your website.  Traditional fee arrangements…

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Yahoo is for sale

Last December I published an article that suggested Yahoo would be out of the picture as a viable search engine by 2012.  In a Business Insiders article published today my prediction was confirmed.  “And now Yahoo Has Put Itself Up For Sale.” What does the search engine market look like without Yahoo? Not much will…

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Today’s Business Brand Is Your Personality

Try to imagine nature with just a single color flower.  Besides being boring, if all flowers looked the same, it would be impossible to tell one from the other.  Turning this idea around, if your competitions are all competing for similarity, you should seek to differentiate your business and stand out from the crowd. In…

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Tips for Increasing your Google+ Social Network Size

Notice I did not say TRICK to building your social network size…  I don’t believe in tricks, not when it comes to building networks of people.  The short and skinny of building a large social network is to get involved with new people, be interesting and non obtrusive. Success in social networking can happen two…

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You heard all your friends say "use Social Networking", but why?

Anyone who was in business twenty years ago heard a similar mantra, “if you are going to be in business then you MUST advertise in the phone book.” Ten years ago the mantra started shifting towards, “…you gotta have a website.” Today you hear everyone say, “…you have to be on (fill in the blank).”…

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Search Engine Optimization in Plain English – Getting Found?

Getting found on Google, Yahoo and Bing in today’s search market is more a product of human-craft than techno-craft.  The more you craft your language for visitor consumption the better.  Trying to use complicated formulas, expensive SEO subscriptions, or elaborate link building tools has lost favor of the small business operator and the search engines…

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How does a busy small business owner find the necessary time to use social networking to grow business?

Take small, consistent steps towards a specific goal. The key to successful social network marketing is creating simple, easy to repeat steps that lead towards a specific end. Before diving into social networking, first jot down some obtainable goals on a blank sheet of paper.  As with ALL business marketing campaigns, you can not achieve…

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