Building Your Own Business Blog

A friend of mine at the East Portland Chamber of Commerce, after learning of my techno-savvy nature, asked if I would take a look at his business (Center for Environmental Medicine) and make some recommendations. In the process of helping John Wade, I discovered a new business service for Zenith Exhibits, Inc.

What is the service?

We help you create a business blog and teach you how to use it to improve your website marketing.

What do we do?

  • create a blog for you on and teach you how to use it.
  • configure the site to protect you from spam.
  • review you existing website, do a keyword analysis and create article categories to maximize search engine placement.
  • teach you how to find your business blog voice and work with you to create a manageable blog schedule.

How much does it cost?

The basic service is a one time charge of $79.95 and that includes a blog on (a free blog hosting service), configuration using one of the many standard templates, along with all the above listed services.

If you are looking for a plan that includes your own blog web address, we have a service that includes the domain name, one year of web hosting, and creation of the blog using one of many standard templates.

What are the benefits?

Higher search engine rankings with out having to pay expensive web design service fees. Search engines like text based web pages because they can index the page in their database and list for someone who types a similar search string. As a result of the search engine’s fondness towards blogs, your blog articles can achieve first page rankings on google in just a few hours.

Couldn’t someone do this with out help?

Absolutely. You could also paint your house, do all of your own plumbing and change the oil in your car. The only part of our process that might be considered “rocket science” is the evaluation of your keywords and how to translate those keywords into articles your customers would read.

Our service is mix of technical savvy and business marketing know-how. The hard part of the process is getting you on a regular writing schedule.

Why so inexpensive?

Web design companies charge several hundreds to several thousands of dollars to design and build a new website and for your main web page you should have it professionally designed; but blogs are different from a company web site. Blogs are not about the flashy layout or lots of cool pictures, none of that formatting helps with your search engine marketing. Search engines are all about text and using one of the standard blog templates is fancy enough for getting better rankings on Google and Yahoo. So we are able to simplify the process and do much of the work for you, in face we don’t even have to sit down and meet face to face, all of our work can be done via eMail, the internet and the telephone.

That means our basic business blog package does not include any web page formatting beyond teaching you how to select from the many templates available and putting your company name in the top prominent position. If you need a professionally designed blog site, then we have business partners we can recommend.

But I am a horrible writer, can I really have an effective blog?

Yes. Good spelling and grammar is important, but it is not the be all and end of of business blogging. An interested reader, if reading something that interests them, will ignore (and possibility not even notice) typos or an incorrect comma. The goal is to get more visitors to your main website. Poor grammar will cost you some business, but if you can increase the number of eyes coming into contact with your message by ten of one hundred fold, it will not matter if a few chose to go else where. Unless of course your business has something to do with publishing or writing, having perfect grammar is not a requirement.

How do I get started?

Easy, call or eMail me.

Ed Bejarana


A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.

Need help getting your business blog up and running?  Click or call me today for free advise or an affordable custom built solution.

Oregon:  (503) 328-9525
Idaho:  (208) 209-7170