Business Blogging Strategy Development – How

How do I start my blog article?

First we start with a traffic review.  Refer to the “Business Blogging Strategy Development – What” article for details on doing keyword research.

Once we have our topic and supporting keywords, then we structure our article to accomplish these goals:

  1. Improve search engine visibility
  2. Keep the reader reading as long as possible
  3. Encourage the reader to click on another article

Your major keyword much be a part of the post title.  Do not limit the title to just your major keywords.  The article title must inspire the reader to click to read more.  The first time a search comes in contact with your post is on a search engine and the big text they see is the title.  It must be 60 characters (counting spaces) or less in length AND it must convince the searcher that it has the answer they seek.

Whew, that is a lot of musts.  “What if I don’t have a degree in English Composition?”

Business blogging is not about perfect grammar, but rather perfect voicing.  An example:

You are in a bar on New Year’s Eve and the music is loud, people are half drunk and dancing the night away.  You need to use the restroom but do not know where it is.  Which is a more likely approach to getting directions?

  1. You tap a patron on the shoulder and say, “Pardon me sir, may I interrupt your activities to ask an important question?  Do you by chance know the location of the restroom facilities?”
  2. You tap a patron on the shoulder and say, “Excuse me, do you know where the bathroom is?”

The moral of the story is know your audience and speak (write) at their level.  Talking above or below your intended visitors will be a turn off.  It is for this reason that we spend so much time on developing your target client persona.

How do I start my blog article? By identifying the target reader and writing in the voice they expect.

Once we get past the title, make sure you use your supporting keywords in the top 25% of your article to gain maximum benefit.

Always keep your article content flowing and avoid using soft sell approaches.  I call these subject stutters.  They start with phrases like, “you may be”, “something to consider”, “not that you”, “although”, “you might consider”, “believe me when I say”, etc.

The visitor is reading your article, you do not need to spend time convincing them you know your subject by proving to them you’ve considered all angles.  Answer the question in as few words as possible.


A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.

Need help getting your business blog up and running?  Click or call me today for free advise or an affordable custom built solution.

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