To quote a famous line from an unnamed actor, “What’s my motivation?”
Who am I blogging for?
A common mistake small business owners make is to answer that question with, “to grow my business.” Put another way, for the purposes of simplification, I am blogging for “me.” Wrong.
We blog for the benefit of our visitors. Period.
You will hear me say it this way, “don’t ever make a sales pitch in your business blog posting.” A sales pitch is defined as a presentation designed to get the visitor to make a financial commitment. Leave the selling for your web pages, keep your business blog pure.
You will also hear me say (frequently), “If you don’t feel like you are giving away the farm, then you are not blogging correctly.”
Give it away and it will pay in spades
Your visitor is seeking knowledge. The keywords they typed in the search bar is meant to solve a problem. They are digesting the knowledge on your website; honor their request and solve the problem.
The business of old was to charge for access to knowlege. In the case of proprietary info, the adage holds true; but for most of the problems visitors want solved, there are hundreds (if not thousands) of other free sources for the solution.
America is in the “information age” and while the natural tendency is to protect information in exchange for money, in small business (also known as a personal enterprise), information can become a point of differentiation.
All things being equal, people prefer to do business with smart people.
Turn this around and we get: you prefer to do business with people seeking knowledge.
Who are you more likely to believe, the person who said they are smart; or the one who proves it?
Use your business blog to garner attention from people seeking the aid of smart people.
A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.
Need help getting your business blog up and running? Click or call me today for free advise or an affordable custom built solution.
Oregon: (503) 328-9525
Idaho: (208) 209-7170