Career Based Targeting

Work is an important element in people’s lives and, when things are going well, generally enhances their self-esteem.  For many individuals, the choice of a career represents an extension of personality.  Career also represents a preferred lifestyle.

In developing our business blogging strategy, we must first identify with the individuals we intend to be our audience.  While the traits listed in the associated pages do not represent every person with-in the particular career field, using these traits and personality discussions as a starting point can help you start to build your own target customer profiles.

Source: Writer’s Guide to Character Traits – second Edition by Linda N. Edelstein, PH.D.

A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.

Need help getting your business blog up and running?  Click or call me today for free advise or an affordable custom built solution.

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