Everyone Tells You To Start A Blog, But What Do You Write About?

Business blogging sounds like an oxymoron–especially if you think blogging is just a personal web log of your personal life.  I suggest business blogging is a viable (and very effective) business marketing tool.

  • Using a blog site for your website simplifies content publication
  • Blog software pushes new content to the search engines
  • Business articles encourages your customers to participate

You’ve heard those arguments before, but the challenge is still determining what to write about.  I suggest you pick up a copy of Robert’s Rules of Writing, by Robert Masello.

While Mr Masello’s book doesn’t specifically talk about blogging, the concepts he writes about are good general writing tips.  The one I’ll share with you in this article is, “Write What You Read”.

While this idea may sound a little odd, especially if you like to read romance novels, give the idea a fair shake.  How likely are you to be successful writing about something you don’t like? That is the easy argument…the hard side is how?

OK, you love romance novels and you sell computer software.  How could those two possibly work together?

Romance novels are (usually) about a misunderstanding or missed connection.  The twists and turns in the story eventually connect and make beautiful magic (even if it is a forbidden fruit).  The ending of a romance novel must have an “emotionally satisfying and optimistic ending.”

While your business blog article may not involve any intimacy, concluding with an “emotionally satisfying and optimistic ending” would be a good thing.  Bringing your personality into the character of the content will help you build a stronger connection with readers of similar tendencies.

Ed Bejarana
Zenith Exhibits, Inc.


A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.

Need help getting your business blog up and running?  Click or call me today for free advise or an affordable custom built solution.

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