Business blogging increases search engine visibility through keyword focus in a text based presentation.
So how does a small business use their blog to find new customers?
A typical mistake is to write about your great deal, product features and benefits, or all the money one can save. Those are called sales pitches. American consumers do not like a sales pitch.
Write about your customers, your passions, your history in your profession, ways your product improves lives, your charitable efforts, and your feelings. Yes feelings.
All things being equal, people prefer to do business with people they know and like. Keep it professional and avoid any topics you wouldn’t discuss at a Chamber of Commerce meeting in a mixed crowd. Writing about your feelings is not writing a diary, rather your feelings as they pertain to your chosen profession.
Your blog can be a product announcement, so long as you say so right up front. Mixing press releases, product announcements, research and development progress with personal growth in your business will help give your readers some insight they can not find anywhere else.
Unlike all other forms of print media, your business blog is an informal marketing medium where you can lower your guard and speak from your heart. When you, you’ll find the comments and feedback you receive will go a long ways towards increase customer connections and higher search engine rankings.
A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.
Need help getting your business blog up and running? Click or call me today for free advise or an affordable custom built solution.
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