Using Business Blogging to increase Internet Marketing

Business Blogging is a relatively new term, but the concept has been around for more than a few years. Write blog articles about subjects consumers would be interested in reading and search engines will give you good page listings. What isn’t clear is how to build your article and how comment on articles already online to maximize search engine marketing for your own website.

The East Portland Chamber of Commerce has embraced Business Blogging as a benefit of membership in the chamber, but the publication schedule is limited. How do you get blog articles posted if the schedule is already full? Simple, write constructive comments to an already existing article and make sure to include a link back to your website.

When commenting on an article already posted on this blog site, you must follow the same guidelines for the creation of any article, with one additional requirement. When commenting, you must keep the same subject matter and add to the story with relevant input. Adding “me too” or “great idea” to the comments of an article will NOT help your internet marketing.

Focus on one aspect of the blog article when commenting and build or expand on the theme. If you have a different conclusion than the original author, remember to be clear and concise and refrain from making the correction feel like a personal attack. The best general rule for commenting is, “if you don’t have something good to say, it may be better to not say anything.”

In order to comment on our site, you must register as a user on the blog site as well as be a member of the East Portland Chamber of Commerce. If you have any questions about the registration process, please eMail me directly.

A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.

Need help getting your business blog up and running?  Click or call me today for free advise or an affordable custom built solution.

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