It is easier to describe business blogging by what it is not…
- It is not social blogging, the act of sharing personal information
- It is not political blogging, taking a position on a political event or subject and writing your opinion
- It is not spam blogging, posting mindless product/service pitches.
Business Blogging is building a database of business conversations and articles that serve to help others.
Business blogging is NOT selling your goods or services, rather business blogging is a way for consumers to get an insight into the way you think and operate.
Testimonials are the primary method used for sharing positive stories with the public. A business blog allows interaction between you, your customers and potential customers. Consumers have so many choices of where they invest their money, no longer can you put an add in the yellow pages and get all the business you need. In today’s business climate, consumers are demanding more information about you and your business upfront.
Search engines have millions of websites they can link consumers with when they search for information so gaining a first page ranking can mean the difference between business success or failure. Blogs, being text based communication mediums, are loved by search engines because they contain lots of information that can be indexed and used when consumers search for resources.
The value of the information you give dictates the number of people who will click over and read what you have to day. If it doesn’t help someone or provide educational entertainment, don’t write it.
Save your 30 elevator speeches for your local networking events. Use your business blog as a way to have detailed conversations with your consumer based about what you have done why you have done it. You can pur your 30 second elevator speech on your “About Us” web page.
Most importantly, a business blog is a window into your soul. All things being equal, people do business with people they like. Allow yourself to share who “you” are and why you do what you do. Consider your business blog a daily journal you write in and share your success stories and ideas.
Zenith Exhibits, Inc.
A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.
Need help getting your business blog up and running? Click or call me today for free advise or an affordable custom built solution.
Oregon: (503) 328-9525
Idaho: (208) 209-7170