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Blogging Instructions

How does Google’s new Panda Algorithm affect my business blog site?

If you currently buy content from a content farm, then your website is going to be punished. If you write your own content and keep focused on providing quality information for your visitors, then Google’s Panda will be a boost for your search engine visibility. If you are already one of my clients, you have…

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Article Structure: Benefits Based Business Blogging Approach

There are dozens of different business blogging styles; the most comfortable for small business owners is a benefits based approach.  Every marketing / sales book published in the last five year’s teaches benefits based selling and thus it is the default manner in which we write. Using a benefits based approach: Brings main keywords to…

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Keyword Optimization 101

The business blog built into your Zenith Exhibits built website is your most powerful search engine visibility tool; but you must use it correctly. Here are a few things to consider:

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Business Blogging Strategy Development – What

The process involves using Google to find a keyword phrase that has traffic and pick associated keywords to help bolster the strength of the choose keyword phrase.

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Business Blogging Strategy Development – Where

Your WordPress website is capable of organizing information such that visitors can click on a subject link and get more information on that subject. These links are automatically generated, provided you think through the organization and lay the ground work for the appropriate categories and tags.

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Business Blogging Strategy Development – How

How do I start my blog article? By identifying the target reader and writing in the voice they expect.

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Business Blogging Strategy Development – Who

A common mistake small business owners make is to answer that question with, “to grow my business.” Put another way, for the purposes of simplification, I am blogging for “me.” Wrong.

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Business Blogging Strategy Development – When

This is the number one question I am asked. There is not hard and fast answer. Everyday can be just as wrong as only once a year. The answer is almost always going to be “depends.”

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Business Blogging Strategy Development – Why

Why a Business Blog? 1. to add valuable topic focused information for our website visitors 2. encourage visitors to link to your website 3. increase website foot print & keep the spiders coming back

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Adding Images to WordPress

WordPress makes it easy for you to add images to your WordPress site. You can upload them directly from within WordPress by using the built-in file uploading utility in the post screen.

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