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Blogging Instructions

Writing Posts in WordPress

Posts are the entries that display in reverse chronological order on your home page. In contrast to pages, posts usually have comments fields beneath them and are included in your site’s RSS feed.

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Business Blogging is just ONE Marketing Strategy

Most Marketing Programs Work This is a myth put forth by some marketing consultants and debunked in the book “Marketing Myths that are Killing Business”, by Clancy & Shulman.  Truth is it is hard to tell if a marketing program is working.  Well, that is until the internet and business blogging. Enter Google Analytics When we blog for business, we keep our topic focused.  That topic gets good initial visibility on the search engines and…

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How does my blog bring me new customers?

Business blogging increases search engine visibility through keyword focus in a text based presentation. So how does a small business use their blog to find new customers? A typical mistake is to write about your great deal, product features and benefits, or all the money one can save.  Those are called sales pitches.  American consumers do not like a sales pitch. Write about your customers, your passions, your history in your profession, ways your product…

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Businesses don’t blog, they weducate consumers

Since blogging become the activity dujure, people like me have been trying to mold the technology into a business tool.  Too often I see business people trying to blog about social activities or, worse yet, blogging direct sales pitches—both of which are doomed for failure. My feeling is the problem with business blogging is the term blogging.  Since a blog, more often than not, is viewed as an online diary/chit-chat arena; business people struggle to…

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Business Blogging Strategies

Before diving into business blogging, we need to compare and contrast Personality Based Marketing with Traditional Social Networking. While not an exact science, we can use basic math to weight each marketing model to determine which has more potential. The strategy behind business blogging is to create multiple points of entry for your company website AND establish a connection with a target consumer market. Looking at traditional social networking, the multi-connection opportunity exists in the…

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You can’t win the game focusing on the scoreboard

You can’t win the game focusing on the scoreboard.  Focus on the game of engagement and the traffic will come. Social networking, by definition, is designed to get you involved AND keep you involved.  Building a large following, in a sense, becomes a game.  In business, it is not about who has the most followers, but are you gaining more customers? While it is important to build your following; your following is NOT the business…

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Creating a Business Blogging Plan

A business blogging plan is a written strategy guide for your social marketing effort.  Like all business documents, your business blogging plan is a living document!  Expect and plan for frequent changes.  It is reasonable to expect your plan to change at least seasonally (based on business seasons). Goal What do you want to achieve? While you can achieve multiple goals, narrowly defined objectives allow for easier and quick success. More search engine visibility (SEV)…

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What Happens to Business Blogging when Business Gets Busy?

Hi All, I’ve been asked that question more than a few time by sole proprietor based business folks.  When business gets busy, most of the time, we put off those things which led to our success (sadly).  I know this to be true because I JUST did it myself. My wife and I were traveling this summer and I took that opportunity to visit with a few distant customers (WAAAYYYY down in California).  It is…

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Building a Following on Twitter

Before diving into tips for building a following, lets take a deeper look at Twitter, the communication tool. Twitter can be a social communication system OR a marketing tool; knowing which you want will dictate how you build your following. You can read more information about using Twitter as communication tool on the right side. Target Profiling To build a following, first you need to develop a target customer profile. Who do you want to…

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Twitter Beginners Guide

Twitter can be an excellent web traffic tool to help you improve your: Customer Conversion Optimization Number of Inbound Links Search Engine Optimization The first step is to visit Twitter.com and click on “Get Started – Join” Enter your real name (unless anonymity is required).  We feel personal branding has a huge internet marketing benefit. Create a Twitter User Account Enter your eMail address.  We suggest you create a special eMail account for Twitter messages…

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