Blogging Instructions

Career Based Targeting

Work is an important element in people’s lives and, when things are going well, generally enhances their self-esteem.  For many individuals, the choice of a career represents an extension of personality.  Career also represents a preferred lifestyle. In developing our business blogging strategy, we must first identify with the individuals we intend to be our audience.  While the traits listed in the associated pages do not represent every person with-in the particular career field, using these traits…

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Standing Out In The Crowd

Do you feel like you are trying to market your business from the upper deck of Yankee Stadium during a game against the Mets?  The crowd is overwhelming, the noise is deafening and you don’t think anyone hears you… Marketing messages require a measurable feedback loop in order to improve sales.  Poor sales from expensive marketing leads to frustration.  During times of recession, frustration can turn to panic.  Panic-based reactions lead to mistakes. What should…

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SWOT Analysis

is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies….

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Getting Started With Twitter

Here is a video from YouTube that describe Twitter…But keep reading for advise on using Twitter to help your Small Business. Besides being a platform to answer the question what are you doing, Twitter is also an excellent platform to help people find what you’ve done. Looking at Twitter as historical reference page to your ideas, suggestions and links you can begin to see the hidden power behind twitter.  Your customers don’t care if you…

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Overview of Micro-blogging

Twitter is just the first of MANY micro-blogging opportunities (Jaiku, FreindFeed, Pownce, Tumblr, and Indenti.ca are but a few others). Created by a Cornell student, Jack Dorsey, Twitter originally started as an idea for a dispatch service for couriers and taxis.  One of the most used website on the internet (Compete.com) Twitter has gained name recognition alongside, Microsoft, Apple and IBM. But Why? The short message and multi-platform (i.e. computers and cell phones) nature of…

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What is Twitter

Put simply, twitter is an internet / cell phone instant messenger.  The software limits your “tweets” to 140 characters or less.  Using the “follow” option, you can have “friends” tweets delivered directly to your account window. So What? What is all the Hoopla? Why does everyone you meet say, “You’ve got to get on twitter!!!”? Like any new communication medium, understanding the various applications of the technology is a process of experimentation.  I am not…

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Everyone Tells You To Start A Blog, But What Do You Write About?

Business blogging sounds like an oxymoron–especially if you think blogging is just a personal web log of your personal life.

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Should you start your own business blog?

We are going to talk about the time factor involved with the typical business blog and help you determine if you should consider starting one.

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Adding Pictures to your Blog Article

Adding supportive photos can enhance your article and help draw a better point.  For example: Lets assume you are a photographer and you are writing an article that would bring expecting fathers to your message.  You write a story about a client who was seeking a gift for his wife that made her feel as beautiful having their third child as she was having their first.  In your story you write about the glow of…

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The Four P’s of Internet Marketing

In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. The four P’s of Marketing are: Product Pricing Placement Promotion Internet marketing is just another way to market…right?  Well, sort of.  We can market using traditional means and experience success, but the internet,…

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