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Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine Kent at Ragan.com.
In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits.
You’ve been considering starting a B2B blog. But you’re afraid that once you start it up, you won’t be able to maintain it. How much do you really have to say in a given week, to keep your copy fresh, and meet the needs of the Big Bad Blog Clock?
Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU.
You’ve refined your keywords, optimized your page, and written great text that pull in tons of traffic, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn’t for them. One of the easiest, low-tech ways to make users stick around and look…