News of recession panicked spending cuts, massive government bailouts, and job losses have our nations economy in a tail spin. Small business owners are forced to find new inexpensive ways to market their business. Marketing and business consultants at Chamber of Commerce meetings everywhere are touting “Twitter”, “Facebook”, and “Myspace” as saviors.
If a picture is worth a thousand words, then a business story is worth a thousand pictures! In order for our static marketing efforts to take hold, we need to convert inactive consumers into active consumers. Using my transaction stool. Every transaction must have at least three legs:
Today’s economy is tough, the recession we are entering is likely to be deep and long. Marketing you business now is critical to survival. Get online today, start blogging once or twice a week and take you place high up on the search engines. Don’t lean on the crutch excuse, “Life Happens.”
Putting all the data together, by business blogging, business owners can reach tens of millions of qualified consumers on a daily bases without investing large sums of money. While time is money in most business operations, blogging, when done correctly, doesn’t consume vast amounts of time.
Business blogging is often a narrative of your current business trends. If times are good, then your blog articles will have a positive, “can do” spirit. If times are rough, then you are more likely to write articles with a tone of desperation. Which type of article do you think your reader is more interested in?
Business blogging is about giving something of value to the reader. Discounts on your products or services do not count. The reader has given their time to your thoughts, reward them with something entertaining, enlightening or engaging.
The most important aspect of business blogging is keeping a positive “can do” spirit. When ever you feel your writing is going negative, take some time for yourself and find that happy spot.