Blogging Instructions

Fishing versus catching — a lesson in business

The moral of my fishing experience with Bear is understand why the fish got away and you’ll be better equipped to bring the next one into the boat. I also learned it is good to get away from the office from time to time and see my business from a different perspective.

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Writing Blog Articles to Promote Your Business

Writing interesting articles is a learned art and requires practice. Start by writing things that interest you and find a friend or close confidant to act as your proof reader/sounding board. Don’t talk about your article with your friend. Write it out and allow them to review your written product.

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Marketing your business via business blogging

The last consideration for topically focused social marketing is making sure you keep your article focused. Write on one topic at a time. Don’t try to introduce multiple topics in a single article because the over all relevancy rating will be significantly lower.

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Things to do when starting a blog article

Business blogging, like all marketing activities, requires careful planning. Picking popular search topics, writing in human interest format, staying focused, and being audience specific will drive attention to your articles. The organization does not stop there. Your planning must also include a reason for the reader to click on the next link. No sales pitch is allow, so enticing a reader to learn more becomes very difficult hence the reason for all the up front planning.

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Business Blogging using Fictional Characters

To better understand the reasons for writing entertainment focused articles, we need to examine a few numbers. First, per the Internet World Stats website, there are over 238 million internet users in North America (www.internetworldstats.com). Per a Pew Internet Study from April 2003, 72% of all internet users agree that the “internet would help them find out things more easily.” Last, and maybe the most important statistic from the same 2003 Pew research study is 50% of internet users “believe the internet is mostly a form of entertainment.”

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What to blog about?

As a blog operator / business owner using blog technology, you are faced with the never ending question, “What should I write about?”

Business Blogging is a consolidation of information that is beneficial to the communities you serve. In my case, I am a business blog consultant who teaches business owners how to use blog technology to advance company visibility on the internet. I write about how to capture attention from those surfing the web. A natural starting point is picking the “right” subjects to write about.

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Business Blogging 101

I started down the business blogging path almost four years ago and at that time the blogging technology appeared to be the greatest search engine optimization opportunity EVER!  Truth is, blogging is THE fastest way to gain search engine visibility, but it is a poor SEO tool–sort of. Quick review.  Why does google, yahoo, msn and all the other search engine websites exist?  They are FOR profit operations designed to give the searcher what they…

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Entertainment equals business…

Would you say that your great customers also consider you a good friend? How did you become such great friends? Was it because you had a excellent product/service and you delivered it with amazing service? Nope. Your product and service were just initiators to your friendship, in some way shape of form, entertainment was the catalyst. When I share this with a group of business associates, I almost always hear, “what you want me to…

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Anatomy of the Internet Search

So what is an Internet search? As it pertains to business applications, it is the hunt for products or services through as few descriptive words (keyword phrases) as possible.

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Rebuild Customer Relationships with Business Blogs

Giving the internet access to your inner “personal” thoughts (as they relate to your business) will bring the human element out for all to see. When considering jumping ship in favor of a few penny’s saved, your customers will value your openness and think twice.

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