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Internet Advertising

About Demographics and Interests

Source:  Support.Google.com Analyze users by age, gender, and interest categories. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. In this article: Configure Analytics to display Demographics and interests data Where Analytics gets the data The dimensions…
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In-Market Audiences

From:  ThinkWithGoogle.com Reach potential customers while they’re actively browsing, researching or comparing the types of products you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent. Read more
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About targeting your ads by audience interests

You can add audience targeting to ad groups in your Display Network and TrueView video campaigns to reach people interested in products and services similar to those your business offers — even when these people are browsing websites, using apps, or watching videos not directly related to your products and services. By doing so, you can…
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6 Design Tips for Better Facebook Ads

For many businesses in high competition industries, a paid advertising strategy may be necessary to reach new customers.  With hundreds of options for paid advertising, what should a small business on a limited budget do?  Follow the basic rule of the secret to success in business…”Location, location, location.”  Go where the people are.  There are billions of…
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Does your business internet marketing effort need a video?

You’ve probably asked your web master, business consultant and friends that question at least once.  You probably got a different answer from each one of them and are still confused.  Here are some stats from YouTube: More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each…
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Business Website Search Engine Performance – Improving Page Titles

Understanding The SEO Mistake I’m often asked how to increase business website search engine performance.  Being a teacher, I answer the question.  Recently I brought a young woman to tears with my review of her website content–a first in my business.  But her tears highlights a point we all could learn from. Your page title…
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Budgeting for Your Online Advertising

Not sure how to set a budget for online advertising?  This video is from the Google Learning System and gives a good over-view on how to determine your budget.  We’ll create an article in the near future that goes into specifics.
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What is AdWords?

This is a great video from Google explaining what AdWords is.
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Is your website indexed on Google?

Small business owners are stuck in the middle between SEO experts and phone book companies.  On one side they are told by the SEO experts that you must spending hundreds, if not thousands of dollars to get listed on Google.  On the other side, the phone book companies say they have a special “in” with…
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Small Business SEO Review – Part 1

“Ed, can you do an seo review and tell me how I get my website ranked higher on Google?” A very common question since I have hundreds of friends who own a small business.  The question is usually followed with a recommendation for a particular search engine optimization company.  They get bombarded with phone calls promising first…
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