Internet Advertising

Plan it and they’ll find your business on the internet

Small Business Website Optimization Planning Your website needs to be a beacon designed to draw people to take action. It is hard to not view your website as a sales force designed to close deals, but without human interaction, your website can never respond and react to customer wants and needs.  The goal of your website is to advance the call. A pictures is worth a thousand words, but words are what get you listed on…

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Tips for Increasing your Google+ Social Network Size

Notice I did not say TRICK to building your social network size…  I don’t believe in tricks, not when it comes to building networks of people.  The short and skinny of building a large social network is to get involved with new people, be interesting and non obtrusive. Success in social networking can happen two ways. Be famous Be outgoing Being famous gives you an automatic advantage when it comes to growing your social network. …

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You heard all your friends say "use Social Networking", but why?

Anyone who was in business twenty years ago heard a similar mantra, “if you are going to be in business then you MUST advertise in the phone book.” Ten years ago the mantra started shifting towards, “…you gotta have a website.” Today you hear everyone say, “…you have to be on (fill in the blank).” Why do some many people suggest these mediums? I believe it is due to the assumed ease of the medium. …

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How does a busy small business owner find the necessary time to use social networking to grow business?

Take small, consistent steps towards a specific goal. The key to successful social network marketing is creating simple, easy to repeat steps that lead towards a specific end. Before diving into social networking, first jot down some obtainable goals on a blank sheet of paper.  As with ALL business marketing campaigns, you can not achieve success unless you know what success looks like. Don’t fall into the small business trap of measuring success only by…

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What is Google Plus and why should I care?

As an internet marketing consultant, I am asked this type of question every time a new social networking system gains popularity.  Ordinarily I advise my clients to wait before jumping in.  In the case of Google + I am suggesting my business friends jump in as soon as possible. What is Google Plus? httpv://www.youtube.com/watch?v=xwnJ5Bl4kLI Jamie Turner describes Google Plus as, “… a project aiming to make sharing on the web more like sharing in the…

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Keyword Optimization 101

The business blog built into your Zenith Exhibits built website is your most powerful search engine visibility tool; but you must use it correctly. Here are a few things to consider:

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Differentiation Development

To take your business from ordinary to extraordinary you must first understand what sets you apart from your competition. Your website becomes an extension of you and your business culture.

The worksheet below will help you formulate the marketing presentation for your statement of differentiation.

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Search Engine Shuffle — Ed's 2011 Predicitions

We all feel it. In the back of our minds we know Facebook is taking over the net; but what will happen to the search engine market? First off, why should we care? Every Small Business in America (possibly the world) places a lot of hopes on the search engines helping bolster local customer bases.  Many have opted out of the Yellow Pages in favor of web based marketing.  This means  we must know where…

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Social eCommerce

Business leaders have have sought a balance between online shopping and offline selling. For many businesses, the disconnected, non-human feeling eStore is not compatible. However, the pure social nature of blogs are too loose and sometimes too revealing for professional services and high value products.

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How to Stop Traffic!

In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits.

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