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Search Engine Optimization

8 Old School SEO Practices That Are No Longer Effective

8 Old School SEO Practices That Are No Longer Effective – Whiteboard Friday Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch…

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About targeting your ads by audience interests

You can add audience targeting to ad groups in your Display Network and TrueView video campaigns to reach people interested in products and services similar to those your business offers — even when these people are browsing websites, using apps, or watching videos not directly related to your products and services. By doing so, you can…

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Bounce Rate Explained by Google

Bounce rate About bounce rate A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to…

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Create good visitor centered website content

What does it mean to create good visitor centered website content? This is probably the most misunderstood SEO instruction in my industry.  To the sole proprietor  good visitor centered content is that content that best describes the product or service they are selling.  It is true that your business has a great offering that will solve…

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Small Business SEO Review – Part 1

“Ed, can you do an seo review and tell me how I get my website ranked higher on Google?” A very common question since I have hundreds of friends who own a small business.  The question is usually followed with a recommendation for a particular search engine optimization company.  They get bombarded with phone calls promising first…

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Search Engine Visibility is based on the quality of your website content

You have probably given up on the phone book. Pay per click marketing sounds complicated and too expensive. Social networking takes so much time and doesn’t make sense anyway. However, your business depends on finding new customers and building long-term relationships.  So what should you do? Internet marketing is not easy, cheap or fast.  But,…

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Search Engine Immediacy – How to gain traffic fast

Organic search engine optimization takes time.  If your service or product additions to your business website needs immediate attention, then your only choice is paid internet marketing.  Here are a few options to consider: Banner Advertisement Buying space on another website to place your business ad with a link to your website.  Traditional fee arrangements…

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Today’s Business Brand Is Your Personality

Try to imagine nature with just a single color flower.  Besides being boring, if all flowers looked the same, it would be impossible to tell one from the other.  Turning this idea around, if your competitions are all competing for similarity, you should seek to differentiate your business and stand out from the crowd. In…

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Search Engine Optimization in Plain English – Getting Found?

Getting found on Google, Yahoo and Bing in today’s search market is more a product of human-craft than techno-craft.  The more you craft your language for visitor consumption the better.  Trying to use complicated formulas, expensive SEO subscriptions, or elaborate link building tools has lost favor of the small business operator and the search engines…

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What is Google Plus and why should I care?

As an internet marketing consultant, I am asked this type of question every time a new social networking system gains popularity.  Ordinarily I advise my clients to wait before jumping in.  In the case of Google + I am suggesting my business friends jump in as soon as possible. What is Google Plus? httpv://www.youtube.com/watch?v=xwnJ5Bl4kLI Jamie…

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