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Tips & Tricks

Must Know Facts for Designing Xpressions

1. Understand the X Factor! Xpressions skins are tension fabric. When designing an Xpressions 1×1 skin, draw an imaginary X from corner to corner. Starting at the center you have zero distortion but as you move further toward the corners where the skin attaches to the hub, you will experience greater image distortion. Utilize this…

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Talk is Cheap…ROI is Not!

(article republished by permission from Kevin Sweeney –Thank you Kevin and sorry for the original citation falling off this article) It is on everyone’s lips. It is included in everyone’s seminar and educational track; it is in every RFP; it is asked for by management, board members and by shareholders. It’s ROI. If Return On Investment is the…

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No One Should be Allowed to Exhibit at an Event Until They've Read This Article

Before you begin to think about exhibiting at an event, there is something you have to establish – Know Your Objective. Sounds a little bit elementary, doesn’t it…maybe too simple. But you’d be surprised. Most people say, “I know what the objective of my exhibiting at an event is – to make money. To make…

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Hidden Fees Revealed

How to make sure your shipping company doesn’t take you for a ride. The idea of guaranteed shipping is an industry myth. Regardless of how diligent a carrier is, freight gets lost, mislaid, damaged, and stolen. Shipment tracking has improved with GPS technology, but not to the point where it’s 100 percent reliable. The best…

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Five Exhibit Logistics Tips to Save Time, Money & Fingernails

You can fly to the show early, stay up late and bite your nails. Or you can save your nerves, your nails (and some money) by following these tips for bringing your exhibit in on time and within budget. 1. Ship early, but don’t ship to the warehouse With most shows, it costs significantly less…

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Creating Effective Demos: Six Points to Consider

When putting together an exhibit demonstration, your goal is to deliver the best message in a concise, effective fashion. Here are some questions that will help you hone your demonstration message. 1. What do you want to say about the product? Keep it to two or three key message points. Know who your target market…

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Choosing a Show and Selecting Booth Space

So, you want to exhibit at a show? How do you decide which one? Well, start with your customers. They will tell you which shows they like to attend.  Trade publications publish industry calendars that list every show of importance and the factors to consider, such as number of attendees, dates, locations, etc. Your vendors…

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Build a Successful Team

Trade show success often hinges on an effective booth team. You can’t just throw a bunch of people together and expect them to prosper. You need to prepare them to work together. Focus on these qualities and characteristics to build a strong exhibiting team. Common Purpose The effective team is united and motivated by a…

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Booth Staffers Attitude and Etiquette

We often avoid the Attitude and Etiquette portion of our pre-show meetings. (Or sometimes that is the only thing we talk about – “don’t drink, don’t smoke and don’t eat your lunch”) This segment is vital to your exhibiting success since the outcome is very visible, but it must be presented in the positive if…

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Beating The Deadlines: Step-By-Step Guide To Tradeshow Planning

Perfect timing is critical for trade show planning. Here’s an exhibiting task schedule to help you stay ahead of the deadlines. The following outline provides you with a basic list of details you need to track when planning for a show. (Feel free to add your own items.) Keep in mind that the suggested time…

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