Tips & Tricks

Booth Staffers Attitude and Etiquette

We often avoid the Attitude and Etiquette portion of our pre-show meetings. (Or sometimes that is the only thing we talk about – “don’t drink, don’t smoke and don’t eat your lunch”) This segment is vital to your exhibiting success since the outcome is very visible, but it must be presented in the positive if it is to be received and internalized. Wear your badge on the right hand side so it can be seen…

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Beating The Deadlines: Step-By-Step Guide To Tradeshow Planning

Perfect timing is critical for trade show planning. Here’s an exhibiting task schedule to help you stay ahead of the deadlines. The following outline provides you with a basic list of details you need to track when planning for a show. (Feel free to add your own items.) Keep in mind that the suggested time frame (three months out, two months out, etc.) is just that – a suggestion. Your timetable may differ slightly depending…

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Become A Graphics Expert

Trade show booths are important. But without dazzling graphics and a memorable message, your booth will not perform to its potential. Trade-show displays are more sophisticated than they were 10, or even five, years ago. With trade shows and convention halls growing in size, exhibitors are using more “tricks of the trade” to lure attendees to their booths. As a result, booth graphics play a central role in achieving your objective. Choosing the right imaging…

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Banner Stand Survival

All banner stands are not created equal. Let First Trade Show/Top Quality Digital show you how to find the perfect banner stand for your message. There is an endless number of banner stands available today. New models and options are constantly being added to the banner stand line up. This article will help you decipher the differences between available banner stands on the market today, helping you to choose one that fits your needs. Pole…

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Six Money Saving Tips

Looking for ways to trim costs on your next exhibit? Here are six money-saving tips to consider: 1. Buy a modular exhibit. The design costs are not necessarily lower, but the costs for shipping and installing/dismantling these exhibits are considerably less. One company reported saving $10,000 to $20,000 per show in installation fees. 2. Consider renting carefully. You may believe that it’s cheaper to rent an exhibit than to buy one. If you’re only doing…

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Daily Tradeshow Tips: Exhibiting on a Small Budget – Tip #4

Make over your current displays instead of buying new ones. Creating a new exhibit by giving your existing trade show booth displays a fresh face costs a fraction of the price of purchasing all new booth components. Consider each element of your booth separately, and brainstorm ways to update it without completely replacing it.

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Daily Tradeshow Tips: Exhibiting on a Small Budget – Tip #3

Share a trade show booth and expenses with a related but non-competing business in your niche. This cost-cutting solution works especially well for one-person businesses. Besides saving money, additional benefits to a booth-sharing arrangement include access to each other’s customers in the same market niche, and the convenience of having a knowledgeable person manning the booth when you need to take a break.

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Using Social Media with Trade Show Exhibiting

Twitter is the perfect communication tool for trade show exhibiting because: Messages are short. Communication can happen on your cell phone The above statement is obvious, but the first, and best question is; HOW do you use Twitter in conjunction with your trade show exhibit? In a recent article published by Tom Humbarger, “Best Practices for Corporate Twittering” on SocialMediaToday.com–he outlines how to tweet from a corporate stand point.  We need only expand a little…

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Daily Tradeshow Tips: Exhibiting on a Small Budget – Tip #2

Rent a temporary space at a wholesale gift mart or showroom. You can plunge into wholesale shows inexpensively and without being present by renting a temporary space in a wholesale gift mart or showroom. For a monthly fee, you can display your products there for direct sales to retail shop owners. This is a good way not only to break into wholesaling on a small budget, but also to test new products.

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Daily Tradeshow Tips: Exhibiting on a Small Budget

Have a sales representative exhibit your line at a trade show. If you can’t afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a full-fledged booth. An added benefit is that a professional sales rep has a network of connections and knows your market niche well, and is likely to be more experienced in selling and trade show dynamics than you are.

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