Tips & Tricks

Exhibiting Ideas in Tough Economic Times

Now is the time to look to low cost or no cost exhibiting options. Turn to your local chamber of commerce, SBDC, city planning department, shopping mall, library and internet.

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Small Biz Ideas – Integrating Internet Marketing into your Tradeshow

Exhibiting at a tradeshow costs money, no two ways about it. You can do your show on the cheap, but cheap looking handouts, flyers and exhibits translates into less attention.

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A Stand-out Small Exhibit

You don’t need a mammoth-sized exhibit or piles of money to make a big (and memorable) statement at your next show. Use these five tactics for getting the biggest bang out of your small booth. Use lighting. According to industry research, lighting can increase awareness of your exhibit by 30 to 50 percent. Renting a portable lighting system or using product spotlights will give your small exhibit the extra exposure it needs. Keep it simple….

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Tradeshow Displays Are Not Brochures

Trade show booths don’t sell, people do. Your trade show marketing effort should be designed to gather new leads. Build a display that encourages interaction.

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Writing Your Blog Article – Basic Outline

There is no right way or wrong way to write you blog articles. This outline is just one suggestion on how to compose your blog publications, we suggest you talk with other business people and find out how they are creating blog articles. There are two basic goals for blogging: Building more inbound links to your company website. Present you and your ideas to a wider audience. We suggest you: Write articles that are 250…

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Trade Show Questions – Hunt and Gather for Information

When your booth is busy, people keep walking. Often the attendees decision is to come back later, but more often than not return visits do not happen. Therefore, you have one chance to talk to the right people. If you take too much time with each prospect, then you are losing prospect opportunities.

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Conference Focuses on Trade Show ROI

“IF YOU AREN’T FEELING the pressure yet of measuring [your exhibiting efforts], you will,” said Mim Goldberg, president, Marketech Inc., at the Event Measurement Conference, sponsored by the Trade Show Exhibitors Association and held in early October in Boston. “Executives don’t want to know that the booths were full. They want to know the return on objectives: What did we put in, what did we get out of it, and how does it compare to other marketing techniques?”

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Take It Outside

Outdoor exhibiting is the perfect solution for companies seeking fresh air and more space for product demos, but it has its own set of problems. Keep these caveats in mind before you pack up and head outside. The most obvious potential outdoor-exhibiting problem is the weather. Rain, wind, hail, and extreme heat can grind outdoor-exhibit traffic to a halt, while the show goes on without interruption inside the exhibit hall. Even if Mother Nature is…

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Computerized Show Lead Capture

John Hasbrouck, NewLeads Inc No doubt about it: A computerized lead database beats piles of scrap paper. And many exhibitors now import their lead information directly into a sales-contact database at the show with a computerized lead-retrieval system. Every major lead retrieval company has a software rental option; software companies like American Exposition Technologies and NewLeads offer customizable software compatible with any card-reader system. This software can be purchased outright by exhibitors and reused at…

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How To Spot A Prospect

One of the hardest concepts for some exhibitors to understand is that everyone at the show is not a prospect. At any show, there are really only three types of prospects for your product or service. Handling each one correctly will save you time and them time. Prospects can generally be classified into three types: Type A: Ready to order or buy now. These are the people you came to the show to attract and…

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