Tips & Tricks

Build A Successful Team

Adapted from “The Performance Factor” by Pat MacMillan Trade show success often hinges on an effective booth team. You can’t just throw a bunch of people together and expect them to prosper. You need to prepare them to work together. Focus on these qualities and characteristics to build a strong exhibiting team. Common purpose. The effective team is united and motivated by a clear and compelling purpose that provides the reason for cooperation. Make sure…

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Trade Show Tips & Trends 2009

This year we have an optimistic outlook, even in hard times. Bringing products to market is an age-old tradition, year in and year out, the business world turns on the making personal connections at trade shows. Social Media The emergence of social media is dramatically changing the business landscape. Not only are we connected via the web, now we are getting to know each other. In 2009 the trade show industry will find new ways…

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Exhibiting on limited budgets

How do you exhibit your business on a limited budget without looking unprofessional? Does this sound familiar? About a year ago you, rented space at an upcoming tradeshow, but now economic times have slowed business to a crawl.  You can’t backup without losing your booth space rent, so what do you do? Here are a few ideas for over coming the budget challenge when exhibiting your company. Vinyl Banners Vinyl banners are very inexpensive and can…

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Simple versus inexpensive

I was teaching a class at the Small Business Development Center today and one of my students approached me during the break to ask about trade show displays.  She exhibits as gift type fairs and wanted a display that was easy to transport and use at indoors and outdoor events.  While I would love to produce a list of a dozen different options, reality is no such display actually exists. Building a display for both…

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Tradeshow displays are NOT just for tradeshows

Recessions are the best time to build your client base. To build a client base, you need to get out and market your business. Exhibiting at Chamber events, local business fairs and other regional functions is a low cost way to be seen.

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Greeting Show Attendees

Script your questions. You get paid for the information you gather, not the information you give. Don’t recite the encyclopedia, asked the prospect questions that elicit a response that either advances the sale or disqualifies the prospect.

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Designing Retractable Banner Exhibits

Retractable banner exhibits are a very affordable way to create a full back wall graphics presentation that works equally as well on the trade show floor as the local chamber of commerce event; all at a fraction of the price of other trade show display options. There are a few considerations you should keep in mind, however, when designing a retractable banner exhibit so as to maximize the functionality as cost effectiveness of your display.

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Using tradeshows to find new customers

Tradeshows are like door to door selling, only at a trade show it is the customer that walks from house to house.  Most people are automatically drawn to the big houses (exhibits) because of the extra lights and activities/amenities, but your smaller house can attract new prospects too.  You need only slow them down long enough for the prospect to find out what you do. The trade show attendee has purchased a ticket to get…

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Attracting visitors into your booth

Drawing people into you booth first requires you to clearly communicate who you are and what you do in eight words or less. A bowl of candy certianly helps but the deal closer is YOU, are you engaging the prospects walking by your booth with a compelling message?

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