Daily Tradeshow Tips: Exhibiting on a Small Budget – Tip #5

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses.

Purchase used trade show displays rather than springing for new ones. Many pre-owned booths and exhibits are in excellent condition and can be bought for less than half the cost of a brand new one. If you decide to buy previously owned exhibit components, be open-minded and keep your display needs in mind. Visualize how each used exhibit might perform for you.


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