Making Your First Impression Last
In business, sales message timing is critical—you must get your message in front of the right people at the right time. However, the best advertising campaign will fail to the next slick presentation from your competitors. Using promotional products, we’ll help you make that great first impression last—keeping your business top-of-mind.
73% of people use promotional products at least once a week.
Promotional products have the highest recall over television, print and online advertising.
45% of people use a promotional products at least once a day.
58% will keep a promotional products for one to four years.
There are nearly 35,000 promotional products companies in the United States. Generating $15.5 billion in annual revenue and employing more than 500,000 Americans.
Highly targets and inexpensive. Promotional Products is the only advertising medium capable to engage all five senses. Printed on a tangible product turns an ordinary message into a marketing experience the audience can See, Touch, Hear, Smell, and Taste.
83% of consumers could recall an advertiser of a promotional product while a mere 7% of consumers can recall the name of an advertiser after viewing a commercial on television.
8 out of 10 people like receiving promotion products while 7 out of 10 people find online advertising annoying.
Rather than showing you thousands of really cool gadgets…our website is geared to build a relationship with you: so we can get to know you, your target customer, and their daily habits. The right promotional product will get used frequently (ideally daily) and keep your business name fresh in the mind of your future customer. However, we take it one step deeper…we also identify the best emotion for your product or service. Should your target customer be happy, content, or nostalgic when they think of your business name? With hundreds of thousands of different promotional products available, it makes a difference. Here are some examples:
Pens are a popular product because they are useful and used, keeping your name front and center. However, pen size and shape is as unique as your customer theme self. What is the right size, shape and function? Should we include a stylist? Does it need to be shinny or flashy to make your target customer feel special? Or should the pen be small and easy to carry? Knowing what makes your customer happy is critical to product selection.
Some people are most open to a sales presentation right after a good meal (I sure am!) Maybe a set of classy steak knifes, or napkin clips are better for the content moments of your target customer’s life? Wall clocks for the kitchen, magnet signs for the refrigerator, and pot holders for the stove are also good content category promotional products.
Touching the heart string with quality picture frames, business card holders, or inspirational placards can bring a tough of nostalgia and incorporating a lightly embossed business name will keep your business in the right frame of mind.
Promotional Products Experts Working For You
With literally hundreds of thousands of different product options, helping you find the right option for your business is our job and we know you count on us to make your advertising dollar effective. Click or Call today to schedule a free consultation so we can learn more about your business and target customers.
Gifts That Keep On Giving 58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.
Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium
Ed Bejarana, of Zenith Exhibits, has been our irreplaceable touchstone for over the past six years. His knowledge base in the high-tech and advertising world is extensive, and we have utilized his company to create and provide oversight of our website, launch SEO and social media marketing campaigns, manage our digital advertising campaigns, train our staff, implement technology safeguards, and even assist us in selecting IT support providers. His services were prompt and customer-based. Ed is very easy to work with and he always offers multiple options on how to best address marketing needs. He took the time to research and understand our business to craft a marketing campaign dedicated to attracting our specific client base within a realistic budget. Ed understands the concerns of the small businesses, including the need to work with limited funds for advertising and IT support budgets. Ed provides exceptional value for his services and the school has benefited immensely from our association with Zenith Exhibits. I would highly recommend Ed’s services without reservation.
I have worked with Ed and Zenith Exhibits for several years now on two separate businesses asking with too many side projects and I have been nothing but pleased with the experience. Ed provides exceptional value for his services and really does it all simply by doing what he says he will do. I have paid plenty in "tuition" to other places only to learn they have no idea what it takes to provide a service. Ed is well worth a conversation and I think anyone will be pleasantly supprised how easy he is to work with.
It's hard to find a guy who knows as much about as many things high-tech as Ed. He's a data-driven guy with a deep understanding of what it takes to be successful on the internet. He's organized, meets deadlines, and keeps things moving forward. He understands the concerns of the small businessman, including small advertising budgets and limited support services. With our business, he made sure that we were collecting the right information to test whether the SEO campaign he implemented was successful. He inherited a couple knotty problems and solved them, which helped clean up our business's online environment for our clients. I recommend him as a valuable resource to the small business professional.
We have had an absolutely first-rate experience with Zenith Exhibits and the services that they have provided. Our school has been in business for 40 years- and in that time we have had many firms that have helped to support our website and marketing. I have to say that none of them have been more available, or adaptable, than Ed has been during the last two years. I would recommend his services without reservation, and I know that I speak for my school community as well.
Zenith Exhibits is an example of customer-based service and support that is very hard to find today. The school has benefited immensely from our association with Ed and Zenith Exhibits.
I asked Ed to make some needed updates to my website. I gave him free reign and told him that I was willing to have him rebuild it if he thought it was necessary. He was very conscientious about budget and finally agreed that it would be in my best interest to start over. I am extremely detailed in my work and in my analysis of everything that represents my company. When I asked about why he did something the way he did he always offered and explanation and presented me with alternate ways to do it. Ed's knowledge of marketing and SEO and web design is amazing. I love the site that he created and I am very proud to show it off. I have already given him a referral and will continue to refer him with utmost confidence that he will do a great job at a very reasonable price.
Ed did a fabulous job helping our Rotary Club with their web site needs. Plus, he's a great guy!
Ed is a good networker and diligent in getting his customers where they want to be. If you want to get notice for your business Ed is the man
Ed is a jovial, practical, hard working professional whose work gets results. We're connected in the same professional network and the feedback I've heard about him has been uniformly excellent. It's nice to have service providers who not only do exceptional work, but are a pleasure to work with.
“Economical optimized websites”
Ed is one of the most interesting and intelligent IT people you will ever meet. Had a lot to do with the start of Yahoo and has taken his genius to the masses. My website is a testimonial to his skill. I'm a dealer/broker in Portland, OR. Ed has succeeded in making me well known in states all across this country. If you want a better experience on-line and SEO that's thru the roof...you better call Ed.
Aside from his professional qualifications, which, if I were to describe them they would be a vast understatement of his capabilities and performance. He has changed thing that I have had problem with in one sentence. He is bright, articulate and knowledgeable regarding internet marketing, search engine optimization as well as helping individuals set up a physical site for the promotion of their business. Yes, I highly respect and enthusiastically recommend Ed to you.
Ed has always been great with our rush timelines, understanding, and creative with our needs, and always on time with our projects.
With out Ed I would still not have a web site. Ed thinks out side the box got all my business's together under one site and I have full control. Now I dont have a company telling me how to or what to put in my web site. This came out better than I ever thought was possible. Dennis
Ed & Zenith created a roll-up banner for me. He was really helpful, personable, and knowledgeable. He had the banner made on-time and sent it straight to the conference where I was presenting- super easy! He worked w/ my graphic designer to make sure she knew what file type to send.
Ed has provided great and useful information for expanding business contacts and visibility on the internet. Ed has a great deal of internet marketing experience and many fantastic ideas. Thank you for a great job, I appreciate it!
Ed is a true find in a world of flakey web designers. He is creative with his inovative placement of internet marketing. His websites are extremely user friendly for non-technical people like myself. He has helped me immensely in my business.
The quality of his work would be a steel at twice the price, but with his market niche, it is a mistake to not use his services.
Ed is creative and highly skilled. His services are of highest quality and his prices are, quite frankly, a bargain. Plus he's a real joy to work with. I will continue to use his services on an ongoing basis.
Ed is very educational and well informed in his trade. If you appreciate excellent customer service complimented with exceptional product quality then Ed is your man. It is refreshing to work with a professional with exceptional communication skills and creativity.
Ed brings a level of professionalism to his work that you don't see much anymore. His level of integrity lets you know you won't have to worry about your project being late, done poorly, or being something other than what you expected. I've recommended Ed to other colleagues where I work and would recommend his services again without hesitation.
Ed has great knowledge and skills. He is very effective and willing to provide assistance, and direction for his clients. I also like the research data, which Ed provides. He produces results, not just promises!
I would highly recommend Him for help with your website and trade show displays. He has always provided quality at an affordable rate. I think he is one of the best!
Ken Bear Cole
Pro Fishing Guide
Ken Bear Cole
Ed is a real expert when it comes to Search Engine Optimization and getting your website and internet videos found. His knowledge runs deep and his rates are very reasonable. He is easy to work with and full of ideas and insight. I plan to use him on many of my upcoming projects.