Organic search engine optimization takes time. If your service or product additions to your business website needs immediate attention, then your only choice is paid internet marketing. Here are a few options to consider:
Buying space on another website to place your business ad with a link to your website. Traditional fee arrangements are based on a monthly charge.
Some of the more traditional banner ad opportunities are:
- Chamber of Commerce
- Business Networking Websites
- Complimentary Business Websites
- Local Business Directory Websites
When considering banner advertisement you must consider the audience who uses the website you are advertising on. Similar to advertising in print media, you must pick your advertising partner wisely.
Other blog sites are potential banner advertising locations. Software is available to website managers that can place your ad only on blog postings that have the keywords you choose.
Similar to banner advertisement, affiliate marketing is the process of placing your ad on high traffic websites with links back to your website, the big difference is fee structure. Affiliate marketing fees are typically based on a commission. The common term for this approach is (CPA) Cost Per Action.
Tried and true and still works. An effective eMail marketing campaign can drive traffic to your website and general new leads; BUT the keyword is “effective”! What no longer works is direct marketing “sales” pitches. Today’s consumer is already inundated by mindless direct marketing sales pitches and most have software that automatically deletes the message before it even reaches a person.
Using an education based presentation built on personal relationships is a more effective approach.
There are legal considerations in eMail marketing and thus you should use third party services to help manage your eMail campaigns–refer to CAN-SPAM Act of 2003 for details.
These are by no means the only ways to market on the internet and we’ll explore more options in the coming months. In the meantime, if you want to do some research, you can get a good jump start on Wikipedia–search phrase Internet Marketing.
A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.
Need help getting your business blog up and running? Click or call me today for free advise or an affordable custom built solution.
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