Your website content must solve a searcher’s problem in as few words as possible. Creativity in content creation and presentation is a must!
Per Internet Live Stats, Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Why is this important? If your business is counting on new customers finding you via a Google search, then you must create content that will stand out in the crowd of 40,000 searches per second.
In 1999, it took Google one month to crawl and build an index of about 50 million pages. In 2012, the same task was accomplished in less than one minute. Increased bandwidth has helped, but content and HTML standards are the primary cause for the increase in crawl rates.
One more stat for consideration…almost 20% of queries that get asked every day have never been asked before. This means searchers are creative and are seeking out the unique.
So much information zooms around the internet at the speed of light that it has become more art than science to getting your content noticed on a search result. The search engines read your content in the blink of an eye with nary a care of the pretty pictures, they primarily care about the words. People are searching for so many different solutions to life problems, that the search engines are working overtime to find ways to use your content to satisfy the searcher’s needs.
Put another way, the search engine is in business of solving people’s problems. People search for solutions and the search engine that best matches their search to a solution wins that searcher’s continued business.
Solve your customer’s problems upfront and explain the pontificate later on the page.
A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.
Need help getting your business blog up and running? Click or call me today for free advise or an affordable custom built solution.
Oregon: (503) 328-9525
Idaho: (208) 209-7170