Try to imagine nature with just a single color flower. Besides being boring, if all flowers looked the same, it would be impossible to tell one from the other. Turning this idea around, if your competitions are all competing for similarity, you should seek to differentiate your business and stand out from the crowd.
In today’s market place, the low hanging fruit in differentiating your business is to lead with your personality. Your personality cannot be duplicated and when all things are equal, people prefer to do business with people they know and like. Easy concept, but you are probably asking how?
We’ve all heard marketing and brand consultants chant “brand, brand, brand.” Use your logo, slogan, colors, fonts, etc. on everything. My suggestion goes beyond the brand idea and suggests you also lead with your personality. If you are analytical, then blog about analytical topics. If you are jovial and comical by nature, then use your sense of humor at networking events.
Adding a human factor to your brand identity will increase the sticky factor of your marketing effort. In today’s market we no longer have the competitive edge when it comes to location–today we can get anything from anywhere, shipped directly to our homes. With tens of billions of searches taking place each month, your need for capturing vast audiences is less important. Today you need to capture the right market. Including a glimpse into your personality will give you a competitive advantage that cannot be duplicated.
A business blog allows you to create search engine rich content you can share on social media sites and bring new traffic to your company website.
Need help getting your business blog up and running? Click or call me today for free advise or an affordable custom built solution.
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