Social networking is a requirement of today's business; but it can be the most costly advertising endeavor your business undertakes. Social networking incorrectly can permanently damage your personal (and business) reputation and even create legal problems. Once published, content you create no longer belongs to your business and you lose control, but with a billion people a day reach potential, your business must venture into the social networking world.
No small business should attempt social networking without a plan. To generate that plan you should seek help from a social marketing expert — not the kid who is attending college or high school, but someone with business experience that goes with their technical prowess.
The internet of today is a multigenerational communication platform and great care must be put into messaging and the potential reception misunderstandings that can come of a poorly executed presentation.
Target Customer Focused Social Networking
Without a measurement, no advertising (social or otherwise) can be successful. We develop success on purpose--we focus on your best customers, identify their social patterns, and help craft messages that build a relationship.
On the social networking channels impressions don't count like they do through other advertising mediums. The traditional marketing rule is you need seven impressions before a message will stick--that is still true through TV and Print, but certainly not through social channels. In fact, one impression at the wrong time and wrong manner can be permanently detrimental. Some social warriors view themselves as champions of anti-capitalism and thus will work to ruin your business with:
- negative reviews
- bad press
- cyber bullying of your current customer base
How do you avoid cyber destruction? Keep your message away from the eyes of anti-capitalist cyber bullies.
First, we help you create a fine tuned social target audience based on proven interests and behaviors--keeping your message away from the bad people.
Second, we help you craft messages that are relationship based and not product or service focused.
Lastly, we work with you to create a cyber bullying response strategy. A plan on how to respond if (or when) your business gets targeted by a cyber warrior.
Social Tone and Presentation
Sometimes negative reviews are correct and can provide valuable insight on improving your product or service. As a third party expert in business, we can provide a neutral point of view that can help deflate an escalating situation AND turn it in to a business marketing opportunity. Sometimes it just comes down to tone and presentation. We can help you craft the response that provides a sense of calming.
Limited Service Offering
Like most of our services, our Social Networking Service is offered on a limited bases; meaning we cannot serve everyone who calls us. We offer a free consultation up front so we can learn the particulars of your situation to determine if we can help. As we do not out source ANY of our work, we only take on the customers we know we can help. Click or Call today to schedule your free consultation.
Ed Bejarana, of Zenith Exhibits, has been our irreplaceable touchstone for over the past six years. His knowledge base in the high-tech and advertising world is extensive, and we have utilized his company to create and provide oversight of our website, launch SEO and social media marketing campaigns, manage our digital advertising campaigns, train our staff, implement technology safeguards, and even assist us in selecting IT support providers. His services were prompt and customer-based. Ed is very easy to work with and he always offers multiple options on how to best address marketing needs. He took the time to research and understand our business to craft a marketing campaign dedicated to attracting our specific client base within a realistic budget. Ed understands the concerns of the small businesses, including the need to work with limited funds for advertising and IT support budgets. Ed provides exceptional value for his services and the school has benefited immensely from our association with Zenith Exhibits. I would highly recommend Ed’s services without reservation.
I have worked with Ed and Zenith Exhibits for several years now on two separate businesses asking with too many side projects and I have been nothing but pleased with the experience. Ed provides exceptional value for his services and really does it all simply by doing what he says he will do. I have paid plenty in "tuition" to other places only to learn they have no idea what it takes to provide a service. Ed is well worth a conversation and I think anyone will be pleasantly supprised how easy he is to work with.
It's hard to find a guy who knows as much about as many things high-tech as Ed. He's a data-driven guy with a deep understanding of what it takes to be successful on the internet. He's organized, meets deadlines, and keeps things moving forward. He understands the concerns of the small businessman, including small advertising budgets and limited support services. With our business, he made sure that we were collecting the right information to test whether the SEO campaign he implemented was successful. He inherited a couple knotty problems and solved them, which helped clean up our business's online environment for our clients. I recommend him as a valuable resource to the small business professional.
We have had an absolutely first-rate experience with Zenith Exhibits and the services that they have provided. Our school has been in business for 40 years- and in that time we have had many firms that have helped to support our website and marketing. I have to say that none of them have been more available, or adaptable, than Ed has been during the last two years. I would recommend his services without reservation, and I know that I speak for my school community as well.
Zenith Exhibits is an example of customer-based service and support that is very hard to find today. The school has benefited immensely from our association with Ed and Zenith Exhibits.
I asked Ed to make some needed updates to my website. I gave him free reign and told him that I was willing to have him rebuild it if he thought it was necessary. He was very conscientious about budget and finally agreed that it would be in my best interest to start over. I am extremely detailed in my work and in my analysis of everything that represents my company. When I asked about why he did something the way he did he always offered and explanation and presented me with alternate ways to do it. Ed's knowledge of marketing and SEO and web design is amazing. I love the site that he created and I am very proud to show it off. I have already given him a referral and will continue to refer him with utmost confidence that he will do a great job at a very reasonable price.
Ed did a fabulous job helping our Rotary Club with their web site needs. Plus, he's a great guy!
Ed is a good networker and diligent in getting his customers where they want to be. If you want to get notice for your business Ed is the man
Ed is a jovial, practical, hard working professional whose work gets results. We're connected in the same professional network and the feedback I've heard about him has been uniformly excellent. It's nice to have service providers who not only do exceptional work, but are a pleasure to work with.
“Economical optimized websites”
Ed is one of the most interesting and intelligent IT people you will ever meet. Had a lot to do with the start of Yahoo and has taken his genius to the masses. My website is a testimonial to his skill. I'm a dealer/broker in Portland, OR. Ed has succeeded in making me well known in states all across this country. If you want a better experience on-line and SEO that's thru the roof...you better call Ed.
Aside from his professional qualifications, which, if I were to describe them they would be a vast understatement of his capabilities and performance. He has changed thing that I have had problem with in one sentence. He is bright, articulate and knowledgeable regarding internet marketing, search engine optimization as well as helping individuals set up a physical site for the promotion of their business. Yes, I highly respect and enthusiastically recommend Ed to you.
Ed has always been great with our rush timelines, understanding, and creative with our needs, and always on time with our projects.
With out Ed I would still not have a web site. Ed thinks out side the box got all my business's together under one site and I have full control. Now I dont have a company telling me how to or what to put in my web site. This came out better than I ever thought was possible. Dennis
Ed & Zenith created a roll-up banner for me. He was really helpful, personable, and knowledgeable. He had the banner made on-time and sent it straight to the conference where I was presenting- super easy! He worked w/ my graphic designer to make sure she knew what file type to send.
Ed has provided great and useful information for expanding business contacts and visibility on the internet. Ed has a great deal of internet marketing experience and many fantastic ideas. Thank you for a great job, I appreciate it!
Ed is a true find in a world of flakey web designers. He is creative with his inovative placement of internet marketing. His websites are extremely user friendly for non-technical people like myself. He has helped me immensely in my business.
The quality of his work would be a steel at twice the price, but with his market niche, it is a mistake to not use his services.
Ed is creative and highly skilled. His services are of highest quality and his prices are, quite frankly, a bargain. Plus he's a real joy to work with. I will continue to use his services on an ongoing basis.
Ed is very educational and well informed in his trade. If you appreciate excellent customer service complimented with exceptional product quality then Ed is your man. It is refreshing to work with a professional with exceptional communication skills and creativity.
Ed brings a level of professionalism to his work that you don't see much anymore. His level of integrity lets you know you won't have to worry about your project being late, done poorly, or being something other than what you expected. I've recommended Ed to other colleagues where I work and would recommend his services again without hesitation.
Ed has great knowledge and skills. He is very effective and willing to provide assistance, and direction for his clients. I also like the research data, which Ed provides. He produces results, not just promises!
I would highly recommend Him for help with your website and trade show displays. He has always provided quality at an affordable rate. I think he is one of the best!
Ken Bear Cole
Pro Fishing Guide
Ken Bear Cole
Ed is a real expert when it comes to Search Engine Optimization and getting your website and internet videos found. His knowledge runs deep and his rates are very reasonable. He is easy to work with and full of ideas and insight. I plan to use him on many of my upcoming projects.