Personality Based Marketing

Social eCommerce

Business leaders have have sought a balance between online shopping and offline selling. For many businesses, the disconnected, non-human feeling eStore is not compatible. However, the pure social nature of blogs are too loose and sometimes too revealing for professional services and high value products.

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Building Your Small Business Internet Marketing Plan Part 3

Part 3 of a 3 part presentation on Social Networking and Internet Marketing.

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Building Your Small Business Internet Marketing Plan Part 2

The crux of Personality Based Marketing is writing about you and your life. People surfing the net for entertainment will stumble across your posting, read it, and want to learn more about what you do. The transition from your blog site to your web site (where the features and benefits presentation takes over) is the art behind blogging.

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Driving traffic to your business blog

Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle.

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Business Blogging with the Three E’s

Business blogging is about giving something of value to the reader. Discounts on your products or services do not count. The reader has given their time to your thoughts, reward them with something entertaining, enlightening or engaging.

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Definition of insanity…

The trick to business blogging is, instead of writing for the classified section of the newspaper, write as if your story is going on the front page of the business section.

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