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weducate

Businesses don’t blog, they weducate consumers

Since blogging become the activity dujure, people like me have been trying to mold the technology into a business tool.  Too often I see business people trying to blog about social activities or, worse yet, blogging direct sales pitches—both of which are doomed for failure. My feeling is the problem with business blogging is the term blogging.  Since a blog, more often than not, is viewed as an online diary/chit-chat arena; business people struggle to…

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