Daily Tradeshow Tips: Exhibiting on a Small Budget – Tip #4

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses.

Make over your current displays instead of buying new ones. Creating a new exhibit by giving your existing trade show booth displays a fresh face costs a fraction of the price of purchasing all new booth components. Consider each element of your booth separately, and brainstorm ways to update it without completely replacing it.


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