Looking for ways to trim costs on your next exhibit? Here are six money-saving tips to consider:
1. Buy a modular exhibit. The design costs are not necessarily lower, but the costs for shipping and installing/dismantling these exhibits are considerably less. One company reported saving $10,000 to $20,000 per show in installation fees.
2. Consider renting carefully. You may believe that it’s cheaper to rent an exhibit than to buy one. If you’re only doing one or two shows per year, that could be the case. But before making a decision, research what sort of renting options the show contractor or a local exhibit house is offering. Then weigh that price tag against the cost of shipping and installing your own exhibit. You may save thousands; or you may find out shipping your old exhibit isn’t such a bad idea after all.
3. Buy and recondition a used exhibit. Used exhibit brokers as well as some exhibit houses offer a variety of used exhibits. Explore your options. The cost of buying used is typically 20 percent to 50 percent of the cost of building new. Remember to factor in the cost of any alterations the used structure will require.
4. Go portable. In a 10-foot booth space, a portable exhibit is often the best choice. These exhibits are usually inexpensive to buy and ship, and they can be set up by almost anyone on your staff (most halls allow it if it can be done in under 30 minutes), thus eliminating installation and dismantling charges.
5. Design and build in-house. OK, this isn’t for everyone. But if you have a talented crew, you can do the work in-house and save yourself some possibly hefty design and construction fees.
6. Have your exhibit prewired. Prewiring permits easy electrical hook-ups, which saves on the $50-plus per hour cost of electricians. Just make sure you are up to code.
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