Posts by Ed
What are some business concerns small business owners should consider in today’s business climate?
In today’s dynamic business climate, small business owners need to consider a range of concerns to remain competitive and achieve sustainable growth. Here are some key areas to focus on: By addressing these concerns, small business owners can better position themselves for success in today’s challenging business environment. Zenith Exhibits provides full service business podcasting…
Read MoreThe Ultimate Guide to Starting a Small Business Podcast
Podcasting has become an increasingly popular and effective way for small businesses to share knowledge, connect with their audience, and promote their brand. In this guide, we’ll discuss the essential elements to consider when creating a high-quality and engaging small business podcast, from developing your show concept to structuring episodes and promoting your podcast. Develop…
Read MoreTop Ten Benefits to Business Podcasting
Producing a business podcast can offer numerous benefits for a small business, ranging from brand building and customer engagement to networking and thought leadership. Some of the key benefits include: By carefully planning and executing a podcast that aligns with your business’s objectives and values, you can leverage these benefits to enhance your overall marketing…
Read MoreWar Stories for the Audiobook Recording Studio – Read What Is On The Page
I am about to being month three in my new venture as an audiobook narrator. I’ve submitted 50 auditions and received nine book contracts. All of this work is being done through Amazon’s Audible System called ACX. They really make the process simple as most of the authors and narrators are new to the process—or…
Read MoreWhat sort of qualifying questions should I ask when exhibiting at a tradeshow?
When exhibiting at a tradeshow, it’s important to ask qualifying questions to determine whether a person you are talking to is a potential customer or not. When advising clients, I suggest starting with ten questions, the first two to qualify, the second two or three to identify area of need, the next couple for deeper…
Read MoreSeven Ways Audio Content Can Help Your Social Media Marketing Effort
Audio content can be a powerful tool in social media marketing. Here are some ways to use audio content in your social media strategy: Overall, there are many ways to use audio content in your social media marketing strategy. Experiment with different formats and platforms to find the ones that work best for your brand…
Read MoreFive Ways Audio Production Helps Search Engine Optimization
Overall, audio content can be a valuable addition to your website and can potentially help improve search engine visibility if it’s done right. It’s important to create high-quality audio content that’s relevant and valuable to your target audience, and to optimize it for search engines by using descriptive titles, tags, and transcripts. At Zenith Exhibits…
Read MoreLet’s Talk About Audiobooks As An Aid For Americans With Disabilities
In today’s world, audiobooks have become a popular way to read books, listen to educational materials, and improve literacy skills. For individuals with visual impairments or reading difficulties like dyslexia, audiobooks can be an excellent solution. Audiobooks for the blind are created by organizations such as the National Library Service for the Blind and Print…
Read MorePorter’s Five Forces: A Framework for Analyzing Competitive Forces
Porter’s Five Forces is a framework for analyzing the competitive forces that can impact a business or industry. Developed by Michael Porter, a Harvard Business School professor, the framework is based on the idea that the profitability of a business is influenced by the competitive forces that exist within its industry. The framework identifies five…
Read MoreLet’s talk business with ChatGBT
This is a podcast publication I published on the Business Buffet Podcast that I felt should be published here too. This episode features me interviewing ChatGBT. In this episode I interview ChatGBT about starting a small business in America. I ask the computer several questions about business challenges, marketing, operations, and tips for improving operations.…
Read More