Tradeshow Exhibiting

In this compelling episode of the Business Buffet Podcast, we delve into the inspiring journey of Mary Sue, a small business owner who successfully turned the tables on brand visibility for her dog washing venture, “Pawsh Pooches.” Learn how Mary harnessed the power of a trade show, a brilliantly designed booth, and tactfully crafted qualifying questions to transform her local, under-the-radar business into a recognized brand in her town.

Tommy, a hardworking general contractor, had spent years building his business brick by brick, much like the homes he was so adept at creating. Despite his efforts – investing in a sleek, user-friendly website, placing advertisements in the local newspaper – Tommy found the response underwhelming. His work was as sturdy as an oak, his…

When exhibiting at a tradeshow, it’s important to ask qualifying questions to determine whether a person you are talking to is a potential customer or not. When advising clients, I suggest starting with ten questions, the first two to qualify, the second two or three to identify area of need, the next couple for deeper…