Tradeshow Exhibiting

Tradeshow Exhibiting & Search Engine Optimization are the same tasks

When we exhibit we perform the same tasks as one does to search engine optimize this website. Tradeshow Preparation First step:  Pick the right show where our target customer is going to be.  We compare demographic data for show attendees to our business marketing strategy. Second step:  Fine-tune our message to stop traffic.  In a crowded exhibit hall we need a traffic stopping message that attracts qualified leads and encourages them to engage with our…

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Talk is Cheap…ROI is Not!

(article republished by permission from Kevin Sweeney –Thank you Kevin and sorry for the original citation falling off this article) It is on everyone’s lips. It is included in everyone’s seminar and educational track; it is in every RFP; it is asked for by management, board members and by shareholders. It’s ROI. If Return On Investment is the hottest topic since the Internet, why does a survey recently conducted by Showtime Enterprises, Inc. of marketing leaders across several…

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No One Should be Allowed to Exhibit at an Event Until They've Read This Article

Before you begin to think about exhibiting at an event, there is something you have to establish – Know Your Objective. Sounds a little bit elementary, doesn’t it…maybe too simple. But you’d be surprised. Most people say, “I know what the objective of my exhibiting at an event is – to make money. To make sales. To generate business. What else is there?” Well, there are lots of other things. Specifically, you need to decide…

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Hidden Fees Revealed

How to make sure your shipping company doesn’t take you for a ride. The idea of guaranteed shipping is an industry myth. Regardless of how diligent a carrier is, freight gets lost, mislaid, damaged, and stolen. Shipment tracking has improved with GPS technology, but not to the point where it’s 100 percent reliable. The best you can do is to find a trade show shipping company you can trust, and then stick with it. Become…

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Five Exhibit Logistics Tips to Save Time, Money & Fingernails

You can fly to the show early, stay up late and bite your nails. Or you can save your nerves, your nails (and some money) by following these tips for bringing your exhibit in on time and within budget. 1. Ship early, but don’t ship to the warehouse With most shows, it costs significantly less in drayage to ship your freight directly to the show site vs. to the general contractor’s warehouse. How can you…

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Creating Effective Demos: Six Points to Consider

When putting together an exhibit demonstration, your goal is to deliver the best message in a concise, effective fashion. Here are some questions that will help you hone your demonstration message. 1. What do you want to say about the product? Keep it to two or three key message points. Know who your target market is. What products do they need to have in place to use your product? 2. What are the benefits to…

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