We’re roughly 10 years into the golden era of online review sites, and small business owners often stress about their “star rating” and spend lots of time fretting about a bad review online. But how much impact do online reviews actually have on a local business? To find out, Womply conducted a landmark study that uncovers the financial impact of online reviews on small business revenue. Womply’s data science team conducted an in-depth analysis of transactions and…

This article is about things you can do to encourage people to take your desired call to action.