Trade Show & Event Exhibiting Sales Consulting & Training
Trade shows and events are expensive—and most booths don’t fail because of design. They fail because the people in the booth aren’t prepared to sell naturally.
This service is built for small and mid-sized businesses that want real conversations, better-qualified leads, and a clear plan for turning booth traffic into revenue.
What This Service Focuses On
Pre-Show Strategy
Before the event, we clarify:
- Who you’re trying to attract (and who you’re not)
- What success looks like for your business
- How to structure conversations that lead somewhere useful
Booth Sales Training
Your team learns how to:
- Open conversations without pressure or awkward scripts
- Qualify prospects quickly and respectfully
- Move from “just browsing” to meaningful dialogue
- Know when to engage—and when to disengage
Conversation-Driven Selling
No gimmicks. No hard closes.
Just practical techniques that help your staff:
- Ask better questions
- Listen for buying signals
- Position your solution without pitching
- Create follow-up opportunities worth pursuing
Post-Show Follow-Up Planning
Most leads die after the show. We fix that by:
- Defining follow-up priorities before the event starts
- Creating simple post-show workflows your team will actually use
- Helping you measure what worked and what didn’t
Who This Is For
- Small and growing businesses exhibiting on a limited budget
- Companies tired of “busy booths” with little return
- Owners who want their staff confident, not salesy
- Organizations that want consistency across multiple events
How Consulting & Training Is Delivered
- One-on-one consulting for owners or sales leaders
- Small group training sessions for booth staff
- Pre-event planning calls
- On-site or remote training options
- Plain-spoken guidance—no buzzwords, no fluff
The Result
You won’t just attend trade shows.
You’ll work them with purpose.
Your team will know:
- Why they’re there
- Who they’re talking to
- What to do next—without guessing
Let’s Talk
If you’re investing time and money into trade shows or events, let’s make sure they’re working as hard as you are.
Email: info@zenithexhibits.com
to arrange a free consultation and discuss your upcoming events and goals.
Smart preparation beats louder booths—every time.
