From Obscurity to Spotlight: Mary Sue’s Trade Show Triumph

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In this compelling episode of the Business Buffet Podcast, we delve into the inspiring journey of Mary Sue, a small business owner who successfully turned the tables on brand visibility for her dog washing venture, “Pawsh Pooches.” Learn how Mary harnessed the power of a trade show, a brilliantly designed booth, and tactfully crafted qualifying questions to transform her local, under-the-radar business into a recognized brand in her town.

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Best Practices for Building an ADA-Compliant, Mobile-First Website with WordPress

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Today, we’re serving up a hearty discussion on mobile-first web design using WordPress. We’ll explore why WordPress, despite its learning curve and maintenance needs, can be a preferred choice for businesses, thanks to its deep customization options and robust SEO tools. We’ll also underscore the significance of ADA compliance for ensuring your website is accessible to all. Just like a buffet, managing a WordPress site has many elements to choose from and challenges to navigate. So, get ready as we delve into these topics and help you make informed decisions for your website’s design and management.

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Becky’s Blueprint-Embracing YouTube to Transform Real Estate

Business Buffet promotional graphic featuring a woman photographing a modern home with a vibrant red door, paired with the tagline 'Eat Hearty in Business,' and an inset of the book 'Entrepreneur's Feast' by Ed Bejarana. The design also includes a cartoon chef holding a microphone and the Zenith Exhibits logo.

Becky, a determined real estate agent, sought to expand her business by leveraging YouTube. Unsure of the technical aspects, she found a mentor in Jessica, who guided her in using affordable tools to create engaging video content. Together, they worked on scripts that vividly presented each property’s potential, enhancing their appeal to specific buyer personas. Becky’s videos offered viewers a blend of property tour and a glimpse into a life they could lead there. The resulting niche-focused marketing strategy resonated with viewers, leading to a significant growth in Becky’s social following and her real estate business.

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The SEO Keyword Research Process for Small Business Websites

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In an earlier podcast we shared six areas of importance with small business website search engine optimization.  Today we are going to start to put some meat on those bones.  Today we will talk about a key element of search engine optimization…keyword research. SEO keyword research is a critical aspect of optimizing your small business…

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What is the importance with search engine optimization to the small business website?

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Search engine optimization (SEO) is crucial for small business websites for several reasons: Overall, SEO is a vital component of any small business’s online marketing strategy, as it helps increase visibility, drive traffic, improve user experience, and promote long-term growth. Zenith Exhibits provides effective small business website development.  We have built over 2500 Small Business…

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Crafting the Perfect Podcast Show Notes: A Comprehensive Guide

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Podcast show notes are an essential aspect of any successful podcast, providing valuable information and resources for your listeners. Well-crafted show notes can boost audience engagement, increase your podcast’s discoverability, and add value to the listening experience. In this blog post, we’ll explore the key elements you should include in your podcast show notes to…

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Creating a Podcast Outro Script: Tips and Guidelines

An intricate depiction of an elderly scholar dressed in traditional robes and a white turban, seated at an ornate golden desk, typing on a futuristic monitor. The background features a large, elaborately designed clock with celestial and geometric patterns, blending ancient craftsmanship with modern technology. The setting symbolizes a harmonious convergence of wisdom from the past and innovation of the present, creating a timeless narrative atmosphere.

A podcast outro is the last part of your episode, and it’s a crucial element in leaving a lasting impression on your listeners. It’s the perfect opportunity to summarize the episode’s key points, encourage your listeners to take action, and keep them engaged for your next episode. In this blog, we’ll go over how to…

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Crafting the Perfect Podcast Introduction Script: A Comprehensive Guide

An elderly gentleman with a white beard and glasses, dressed in a formal black suit with a bow tie, is seated at an ornate wooden desk. He is carefully writing on a piece of parchment with a pen, surrounded by intricate golden designs and a large circular stained-glass window in the background. The scene exudes a sense of intellectual focus and timeless dedication to craftsmanship and storytelling.

Creating a captivating podcast introduction is crucial for setting the tone and grabbing the attention of your listeners. A well-written introduction will make your audience excited about the episode and give them an idea of what to expect. In this blog article, we will discuss the essential elements to include in your podcast introduction script…

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