Search Engine Optimization

What is Google Plus and why should I care?

As an internet marketing consultant, I am asked this type of question every time a new social networking system gains popularity.  Ordinarily I advise my clients to wait before jumping in.  In the case of Google + I am suggesting my business friends jump in as soon as possible. What is Google Plus? httpv://www.youtube.com/watch?v=xwnJ5Bl4kLI Jamie Turner describes Google Plus as, “… a project aiming to make sharing on the web more like sharing in the…

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Business Blogging is just ONE Marketing Strategy

Most Marketing Programs Work This is a myth put forth by some marketing consultants and debunked in the book “Marketing Myths that are Killing Business”, by Clancy & Shulman.  Truth is it is hard to tell if a marketing program is working.  Well, that is until the internet and business blogging. Enter Google Analytics When we blog for business, we keep our topic focused.  That topic gets good initial visibility on the search engines and…

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Business Blogs are not Business Cards

The new Business Blogger often starts by writing very detailed sales pitches.  Think “long winded elevator speech” and you are getting close to the most common mistake. Business blogs gain preferential treatment by the search engines.  If the content of your article is not focused and well crafted, then the preferential treatment will be the cold shoulder. Starting at the beginning, ask the question why do search engines care if your blog article (or website)…

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Building Your Small Business Internet Marketing Plan Part 3

Part 3 of a 3 part presentation on Social Networking and Internet Marketing.

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Building Your Small Business Internet Marketing Plan Part 1

Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU.

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