Becky’s Blueprint-Embracing YouTube to Transform Real Estate

By Ed | May 27, 2023
Business Buffet promotional graphic featuring a woman photographing a modern home with a vibrant red door, paired with the tagline 'Eat Hearty in Business,' and an inset of the book 'Entrepreneur's Feast' by Ed Bejarana. The design also includes a cartoon chef holding a microphone and the Zenith Exhibits logo.

Becky, a determined real estate agent, sought to expand her business by leveraging YouTube. Unsure of the technical aspects, she found a mentor in Jessica, who guided her in using affordable tools to create engaging video content. Together, they worked on scripts that vividly presented each property’s potential, enhancing their appeal to specific buyer personas. Becky’s videos offered viewers a blend of property tour and a glimpse into a life they could lead there. The resulting niche-focused marketing strategy resonated with viewers, leading to a significant growth in Becky’s social following and her real estate business.

Read More

Tips for building an informational video

By Ed | January 2, 2023
A person holding a tablet displaying a blue screen with a large information icon and text that reads 'INFORMATION' along with a clickable prompt for more details, with a blurred background of a desk and a glass of water.

How many times have you wished you had an instructional video you could play on your website to help alleviate all those duplicate phone calls with questions?  Let me first say, I encourage all my clients to do everything they can to make the phone ring…relationships are built when you talk with people.  However, I…

Read More